At the carpark of Shopping Park Zličín, Prague 5, the first billboard in the Czech Republic and the EU, made with Optical Advertising technology, was installed.
Optical Advertisement is a name for specially constructed images which move, change design, or evoke the impression of depth so that they draw attention and raise active visual interest.
The producer of the billboard is company called Prestige Photo s.r.o. (Ltd.) Prestige are the only company in the Czech Republic that specializes in the production of large-screen ads, based on Lenticular Technology.
High quality optical advertisements, attractively brings more information on one screen than print on any other material.
Optical Advertising compounds four key words into one complex solution: MOTION, SPACE, CHANGE and ACTION that make possible a real ad experience.
In the hands of qualified, creative graphic designer OPTICAL ADVERTISING can very quickly become a powerfull tool, that enables any company to enter into the world of print motion, to use whole lines of optical effects and surprising changes, animated actions, transitions, changes (flips), rotations, colour changes and other magic, which you cannot put on a regular poster.
Certain science institutions around the world have already proved that eye-catcher with optical advertising attract our sight manifold longer than current yet commonly used manners of advertising e.g. posters, lighted show-cases or billboards.
Acquaint yourself with optical advertising on web pages of Prestige Photo s.r.o. (Ltd.) http://www.optickareklama.cz where you find detailed information and many samples.