WORLD RECORD WELCOME TO EURO 2008 * Biggest ever advert greets football fans at Vienna
20.06.2008, 09:19
Vienna, June 20 (PROTEXT/ots) - The world’s biggest billboard has beengrabbing the attention of football fans flying into Vienna Airport for theclosing stages of Euro 2008.
Covering an area of more than 50 football pitches, online betting companyBetfair has spent the last four months growing different kinds of plants tospell out the message 'NO.1 FOR FOOTBALL AND STILL GROWING!'. It’s now beenofficially ratified by the Guinness Book of World Records™ as the largestadvertisement ever seen.
With dimensions of 1,380m by 316m and total area of 436,000 sqm, localfarmers and horticulturists have been working on the field since February.It can be seen on the final approach to Vienna International Airport. Theadvertisement's official record title is ‘The World’s Largest AdvertisingHoarding’.
It took nine tonnes of wheat seed, 53,000 marigold plants, 1.5 kilometresof cotton netting as well as rape, camomile, mustard, clover, poppies andgrass to create the billboard. The individual letters are 44 metres ‘high’and up to 41 metres wide.
High resolution photo material and pre-edited audio-video material of thefield are available for download at http://billboard.no1forfootball.com.
TV broadcasters: watch out for alerts about syndication via news agencies -otherwise broadcast quality footage is available for ftp download uponrequest. Footage in beta format is also available. Please contact us underthe following telephone number: 00 49 30 288 76 131.
Contact: Press office Betfair, Germany
Felix Poetschke
Tel.: +49 30 288 76 131
Fax: +49 30 288 76 111
Notes to Editors:
Measurements: 1,380 metres x 316 metres; total area: 436,250 sqm
Billboard area is equivalent of:
·50 football pitches
·651 tennis courts
·62 x London’s Trafalgar Square
You could fit approximately 4,847,222 footballs in it!
Or Vienna’s Ernst Happel Stadion (venue for the final) - 8.9 times
The length is the equivalent of the Eiffel Tower laid end-to-end 4.2 timesor…
·5.7 London Canary Wharf tower
·7.5 London ‘Gherkins’
·1.7 Burj Dubai (when finished - world’s tallest building)
·135 London Routemaster buses (length), 314 by width
Size of the letters: 44 metres high x 21- 41 metres wide.
Plants used:
“No.1” & “GROWING” = Rape (8kg of seed) + Mustard (10kg seed)
“FOOTBALL”= Grass (40kg seed)
“AND” = French marigolds (more than 53,000 plants)
“STILL”= Poppies (10kg seed)
“FOR”= Earth
Border= Camomile (70kg seed)
Background
= Wheat (9 tonnes of seeds)
‘Betfair’ logo = Cotton - 1.5km x 5.8m wide
Time frame:
18.02.08 Measuring of the field
28.02.08 Sowing of camomile and wheat
Early MarchMeasuring of the letters with a total of 650 measuring points,duration: two days. Afterwards ploughing of the slogan
25.03.08Sowing of the grass
07.04.08Sowing of rape/mustard/clover
15.05.08Planting French marigold
01.06.08Creation of Betfair logo with lime and cotton geomembrane.
About Betfair:
Betfair developed the first successful betting exchange in June 2000 andnow employs over 1200 people, spread across its bases in the UK, Malta andAustralia. Driven by cutting-edge technology, Betfair enables customers tochoose their own odds and bet against each other, even after an event hasstarted. Betfair processes 5 million transactions a day, more than all ofthe European stock exchanges combined.
Betfair is the holder of two Queen’s Awards for Enterprise in the UK, beingrecognized for Innovation in 2003 and most recently for International Tradein 2008. Betfair is a licensed betting operator in the UK, and alsooperates under licenses in Australia, Austria, Italy and Malta.
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