Wiken International Unveils a New Identity and Mission

Minneapolis (PROTEXT) - Wiken International (WIKEN) todayannounces the launch of a new chapter in its 12-year history. Formerly known as Wiken Promotion and Advertising, the companyhas officially changed its name to Wiken International,concurrent with the redesign of the corporate identity and launchof a new website. The changes are geared to underscore thecompany's continuing emphasis on relationship marketing andrecent expansion into international markets. "Over the last year, we've undergone exciting changes,including major expansion," said company owner Lawrence Wiken."With three European offices, we felt it was time for our name toreflect our presence internationally, as well as our commitmentto clients overseas." The company opened offices in Prague,Czech Republic and Brussels, Belgium in January and February 1999respectively, to service accounts in those markets. WIKEN hasmaintained an office in Aarhus (Copenhagen) Denmark since 1994. In addition to expansion, WIKEN has also placed emphasis onrelationship marketing as the central framework of the business.While the company is still promotion-based, with corecompetencies that include Strategic Consulting, MarketingTechnology and Creative Execution, all are developed within thelarger context of relationship marketing. "In truth, relationship marketing is what we've been doing allalong, and we choose to focus on this as a discipline because,very simply, it works," said Wiken. "We view relationshipmarketing as a strategy that systematically builds preference foryour products or services at every customer touchpoint. It makesuse of a number of vertical marketing tools such as segmentation,database, dialogue and interactive and it ties all of these toolstogether in a comprehensive communications strategy designed toacquire the right customers, retain them over their lifetime andgrow their profitability," he added. The company's experience in relationship marketing has provenitself for key clients time and again. In a recent example inPrague, WIKEN used their expertise to help telecommunications'client EuroTel reach out to, and keep, their customers in a newlyderegulated and highly competitive market situation. "Becomingmore responsive to customers is increasingly important to ourclients, and relationship marketing is the key to making thathappen," said Wiken. The company's newly launched website at http://www.wiken.comis a good place to learn more about WIKEN's expertise andexperience on the subject. The site features a page thatstrategically outlines the company's philosophy on relationshipmarketing as well as descriptions and examples of WIKEN's corecompetencies, client relationships/partner relationships anddirect email links to each office. Case studies of clientchallenges met and conquered are slated to appear by late-summer. Wiken International is headquartered in Wayzata, Minn. and hasoffices in Atlanta, Ga.; Brussels, Belgium; Copenhagen, Denmarkand Prague, Czech Republic. ots Original Text Service: WikenInternational Internet: http://www.newsaktuell.de Contact:Marianne T. Poulsen, (USA) 45 86 11 34 56, poulsen@wiken.com, orTara Anderson, (USA) 612-476-2002, tanderson@wiken.com, both ofWiken International Web site: http://www.wiken.com

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