Visteon and Nintendo Bring Powerful Fun-on-the Mobile Entertainment to Europe

FRANKFURT, Germany (PROTEXT) - Super Mario and Darth Vaderhave taken to the road, and kids across Europe will soon bebattling these and other popular Nintendo video game charactersin the back seat of their parents' cars, thanks to VisteonAutomotive systems. Today Visteon announced it has entered into an exclusive,strategic partnership with Nintendo of Europe, GmbH. to co-marketand promote Visteon's new Rear Seat Entertainment System. Thepartnership will provide Visteon customers with outstandingsystems technology and unsurpassed entertainment options. Located either in a vehicle's headrest or in a floor-mountedconsole, Visteon's Rear Seat Entertainment System is an in-vehicle entertainment center giving children in the back seat theability to play video games or watch their favorite movies. "Visteon expects to leverage its product manufacturing anddistribution strengths with Nintendo's popular line of video gameproducts to appeal to savvy vehicle buyers," said David Peace,vice president, Visteon Global Aftermarket Operations. "Nintendo is an ideal partner for this type of technology,which we consider an exciting innovation in mobile electronics,"Peace said. "Nintendo has built an extremely popular andrespected brand name in the entertainment industry, and thisalliance will certainly strengthen the exposure and recognitionof Visteon's Rear Seat Entertainment System." Peace explained that this agreement -- combined with a similarco- marketing relationship announced earlier this year withNintendo of America -- gives Visteon an opportunity toexclusively work with one of the world's best known brands on aglobal basis. Nintendo will receive inclusion in all marketing andpromotional efforts related to the Rear Seat Entertainment Systemincluding public relations, in- showroom dealership promotions,direct mail, advertising and other marketing strategies. "Nintendo is committed to growing its share of the Europeanvideo games market and we're always looking at new ways ofintegrating our game systems into the lives of consumers," Mr.Shigeru Ota, President of Nintendo of Europe, said. "Bringing ourpopular Nintendo 64 game system into a vehicle gives consumers anopportunity to have fun during short and long trips and is aninnovative way to enjoy our products." Visteon's Rear Seat Entertainment System will be launchedlater this year as a floor-mounted console available to mini-vanowners throughout Europe. A system mounted in vehicle headrestswill be available to consumers early next year. Peace noted that Visteon's system has numerous advantages oversimilar systems in the market, including superior fit and finish,a warranty identical to a new vehicle warranty, an integratedconsole design to deter theft, and a competitive price. "We believe that our products must offer trade customers andconsumers as many value-added benefits as possible," Peace said."This partnership with Nintendo ensures that Visteon will beselling the most complete Rear Seat Entertainment System on themarket." Nintendo Co., Ltd., of Kyoto, Japan is an acknowledged worldwide leader in the creation of interactive entertainment. Todate, Nintendo has sold more than 1 billion video games worldwide, and has created such industry icons as Mario and DonkeyKong and launched franchises like The Legend of Zelda andPokemon. As wholly owned subsidiary Nintendo of Europe GmbH,based in Grossostheim, Germany, serves as headquarters forNintendo's operations in Europe. With a global delivery system of more than 125 technical,manufacturing, sales and service facilities located in 21countries, Visteon is leveraging the talents of 77,000 employeesto deliver innovative, consumer-driven automotive systemssolutions to its customers. ots Original Text Service: VisteonAutomotive Systems Internet: http://www.newsaktuell.de Contact:Dolores Muniz of Visteon, +32-0-2720-96-12, or dmuniz@visteon.comWeb site: http://media.visteon.com Web site:http://www.visteon.com

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