Virtual Scout through the World of Communication / Materna markets value-added mobile services with Anny Way

Dortmund, Germany (PROTEXT) - With Anny Way, softwareintegrator MATERNA Information & Communications presented thefirst online scout for the world of value-added mobile servicesat CeBIT 2000 in Hanover. The established, German-based software company is marketingthe service portfolio encompassing SMS, WAP through to UnifiedMessaging under the new label Anny Way. KONTRAST, the Dusseldorf-based multimedia agency, produced a sophisticated and appealingWeb presence. Users can get information about the latest trends in the SMSsector by visiting www.annyway.com. As market leader in thesector, Anny Way provides Gateway and Information Services aswell as Entertainment and Publishing Services. WirelessApplication Protocol (WAP) is the first step into the nextgeneration of mobile services. Against this background, the Materna Group is engaged inimplementing value-added services for network carriers likeMannesmann Mobilfunk, E-Plus and VIAG Interkom. In future,Materna will also be supplying the successful unified messagingproduct line Office Edition under the Anny Way umbrella. OfficeEdition combines computer telephony, fax, e-mail, voicemail, andSMS under a common, easy-to-operate PC user interface. Two in One KONTRAST was responsible for developing the presentation ofAnny Way in a manner that would appeal to different targetgroups. The agency came up with two individually designed onlinesolutions for business customers and consumers. With elaborateFlash animations, download areas for ringtones, logos for mobilephones and desktop wallpaper, consumers will find all kinds ofentertainment offerings as well as clear information. Detailedspecialized information is available for download to businesscustomers. An up-to-date press category with text and photographsrounds off the offering. MATERNA Information & Communications The Materna Group is one of the leading German softwarevendors in the field of information and communicationstechnology. Materna currently has a staff of more than 900 peoplethroughout Europe. In addition to its headquarters in Dortmund,the company has branch offices and subsidiaries throughout theFederal Republic of Germany and is present in France, Austria,Belgium, The Netherlands and Ireland. The company portfolioincludes products, solutions and services for E-Solutions (E-Commerce, Customer Relationship Management, System Management),Mobile Solutions (mobile value-added services and solutions) andUnified Messaging. ots Original Text Service: MATERNAInformation & Communications Internet:http://recherche.newsaktuell.de For further information,contact: MATERNA Information & Communications Press Office,Christine Siepe Vosskuhle 37, 44141 Dortmund, Germany Phone (+49)231/55 99-1 68, Fax -1 65 E-Mail: Christine.Siepe@Materna.dehttp://www.materna.com

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