Vanenburg Business Systems Announces Move to Become
23.04.1999, 19:06
Independent Global Solutions Provider for the Mid-Market /Vanenburg Business Systems is the new name of Baan BusinessSystems AMSTERDAM, Netherlands (ots-PRNewswire) - Today, the formerBaan Business Systems announced the company's new market positionand its new name: Vanenburg Business Systems. The company willmove from being a Baan reseller to being an independent globalsolutions provider delivering 'All-in-Best-of- Breed' solutionsto mid-market-sized companies. These 'All-in-Best-of-Breed'solutions, which provide four core vertical market segments witha perfect fit between depth of functionality and smoothintegration of several solutions, are based on proven technologyand Vanenburg Business Systems' industry expertise. For thecurrent verticals, Baan software remains the preferred ERP-software platform to which other hardware and software componentswill be added in order to offer total industry solutions: a suiteof different products tailored for implementation in a specificindustry. Jip van den Berg, President and General Manager of VanenburgBusiness Systems, says: "Since 1996, the former Baan BusinessSystems has established a strong reputation as a leadinginternational reseller of Baan software for the mid-market. Wehave become a fast-growing software provider, servicing over2,000 mid-market companies world-wide. This rapid growth hasenabled us to capitalise on market opportunities in order tobecome an independent global solution provider, and we are morecommitted to the market than ever before. Commitment to themarket means that we will deliver the 'All-in-Best-of-Breed'Solutions per industry in over 17 countries world-wide. Thiscommitment was also the motive for our new name." Next Generation Solutions In Vanenburg Business Systems' experience, as the mid-marketmatures, it is developing into a 'quickly responding' market.This means that the products which are currently in demand at thetop end of the market will, in time, become the 'must haves' ofthe mid-market. As an example, the current need at the top end ofthe market for Customer Relations Management solutions andintegration of ERP-solutions will not be long in filtering downto the mid- market. To maintain Vanenburg Business Systems' position as marketleader within the mid-market, the company must be ready to guidecustomers through to this next generation of solutions, and tomeet the demand for increasing depth in functionality and greaterintegration between business processes. Vanenburg BusinessSystems will expand its current Go-to market strategy to fulfilthat goal. This will position the company as an IndependentSolutions Provider. Industry Solutions Vanenburg Business Systems' new Industry Solutions willincorporate modelling technology across a significantly expandedproduct suite, integrating business processes from CustomerRelations Management through to Product Data Management and DataWarehousing. The primary goal of these product suites is todeliver a Total Solution and fulfil the market trends identifiedby Vanenburg Business Systems. To this end, the company willcombine products from Partners to create an Industry Solutionwhich is based on the concept of one-stop-shopping, and whichcombines the best of All-in-one and Best-of-breed solutions. 'All-in-Best-of-Breed' Wim Jansen, Vice President Global Sales & Marketing ofVanenburg Business Systems, says: "In the past, companies had tosettle for the lack of functionality which came with the smoothintegration of an all-in-one solution. Alternatively, they couldhave the depth of functionality offered by best-of-breedsolutions, but with the accompanying problems of integrating thevarious systems. With All-in-Best-of-Breed, customers get thebest of both worlds in a single, optimal solution. It is theperfect marriage of in- depth industry knowledge andtechnological excellence, allowing for a single dedicated productsuite for each Industry vertical which, in turn, incorporates anindustry-focused implementation." Vanenburg Business Systems was established in 1996 as BaanBusiness Systems (BBS), a mid-market-focused company within theBaan web. The start-up of BBS recognised the widely differingneeds of the mid-market from the top market with regard to ERPsolutions. Its initial growth strategy was primarilyacquisitional; as the market strategy rolled out globally, thiswas supplemented by organic growth. Vanenburg Business Systems In 1998, Vanenburg Business Systems achieved annual revenuesof $140+ million, with 1999's figures estimated at $200+ million.VBS is the mid-market's leading player world-wide, with 1200employees, operations in 17 different countries, and a uniqueposition as a company dedicated to the mid-market on a globalscale. The company's current strategy for the next stage ofgrowth has shifted to an emphasis on organic growth from itsglobal network, acquisitions, greater product diversification,and extended Partnerships. Established in 1996, Vanenburg Business Systems (formerly BaanBusiness Systems) is a leading provider of enterprise-wideindustry solutions for medium and small companies which rely onindustry experts for rapid and reliable implementation and earlyreturn on investments, with highly responsive service andsupport. This global solutions provider is offering 'All-in-Best-of-Breed' industry solutions which are a perfect fit betweendepth of functionality and smooth integration based on 'best-in-class'-proven technology and industry expertise. VanenburgBusiness Systems is represented by subsidiaries and businesspartners in more than 17 countries, and services over 2,000customers world-wide. Vanenburg Business Systems is based inBarneveld, The Netherlands, and is owned by Vanenburg Group. otsOriginal Text Service: Vanenburg Business Systems Holding B.V.Internet: http://www.newsaktuell.de Contact: Maureen Gorissenof Van Sluis Consultants, 00-31-20-66-40-640, for VanenburgBusiness Systems Holding B.V.; or Jolanda Peek, GlobalCommunications Manager of Vanenburg Business Systems HoldingB.V., 0031-0-342-428449, or jpeek@vanenburg.com Web site:http://www.vbsglobal.com
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