The first MMS application is called "M-Cards" - conVISUAL and T-Mobile launch MMS offensive

OBERHAUSEN (Germany) (ots/PROTEXT) - Starting in July 2002,customers of T-Mobile Germany can experience a new dimension inmobile communication with M-Cards. The service, which has beenimplemented by conVISUAL, makes multimedia postcards on mobilephones a reality. The M-Cards are available in two versions - as"M-Cards with SMS" and as "M-Cards with MMS". With this newservice, T-Mobile is offering both novelty-seeking earlyadopters and classical mobile phone subscribers multimediacommunications fun for the first time. All M-Cards workindependently of the type of mobile phone used by the sender orrecipient.

The new Multimedia Messaging Service (MMS) is characterisedby animation sequences, sound, and colour. Thanks to conVISUALand T-Mobile, all of the network operator's customers can nowexperience all three media in combination for the first timewith "M-Cards".

"M-Cards with MMS", developed by conVISUAL, enable T-Mobilecustomers to send multimedia greeting cards for the first timeto MMS-enabled devices. The service, which is unique world-wide,offers a range of animated and sound- enhanced greeting cards indifferent categories such as "Congratulations" or "Holiday". Themobile card greeting is rounded out with a personalised text. Thetechnical possibilities afforded by MMS devices can now beexperienced in full for the first time. What's more: Animated M-Cards can even be received on a virtual MMS mobile phone on theInternet.

The new service offers even T-Mobile customers who do not yethave an MMS- enabled device access to the world of multimediamobile communications. Depending on the recipient's mobilephone, "M-Cards with SMS" are transmitted either as picturemessage or via WAP and the Web. As the service supports allmessaging formats there are no longer any technical hurdles tothe lively exchange of image-based greetings. The card themescan be accessed via the Internet or WAP. Alternatively, userscan send an SMS to the service short number 72766 - for aholiday card, for example, containing the text "mc url1+491711234567 Sunny greetings from Majorca from Tina!".

This form of standards-independent communication is madepossible by conVISUAL's Multimedia Message Broker (MMB)platform. The MMB handles the conversion of different messagingformats like, for example, Smart Messaging, Enhanced Messagingand MMS. The content of the messages is optimally tailored tothe technical possibilities of the recipient's mobile phone.

Torsten Juengling, Sales Director at conVISUAL explains: "Weare delighted that T-Mobile has chosen to rely on us and ourextensive expertise in the field of mobile communications. TheM-Cards are the first product of a long-term and strategic co-operation."

conVISUAL - The Home of Visual Messaging Services.

conVISUAL is the first Wireless Application Service Providerfocused on the realisation of Visual and Multimedia MessagingServices. Through an innovative product portfolio conVISUALcreates opportunities for network operators, service providers,ISPs and media companies to expand their businesses by leveragingthe extraordinary potential of multimedia messaging services.conVISUAL's Multimedia Message Broker (MMB) is the intelligentplatform for the creation, personalization, conversion anddistribution of mobile multimedia messages. Using the MMB,conVISUAL operates numerous messaging applications, that aregrowing concurrently with the emerging multimedia facilities ofmobile devices: The MMB supports all of today's common messagingstandards, such as SMS, Smart Messaging, Enhanced MessagingService (EMS), WAP Push and Openwave Download Fun, as well asupcoming GPRS and UMTS technologies such as the MultimediaMessaging Service and i-mode. Based in Oberhausen in Germany,conVISUAL employs a talented and experienced team, concentratinghighest industry excellence including Ericsson, MannesmannMobilfunk, Nokia, Lucent Technologies and Theron BusinessConsulting.

Pictures

Pictures accompanying this press release are available fordownload in the picture gallery in the press area on theconVISUAL website.

ots Original Text Service: conVISUAL Internet:http://www.presseportal.de

conVISUAL Essener Strasse 2-24 46047 Oberhausen, Germany E-mail: info@convisual.com www.convisual.com

Media contact: Sandra Wiewiorra Media Relations Manager E-mail: press@convisual.com Phone: +49 208 85 96 - 807

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