'Technology Makes the Difference' - Sony exhibits its innovations at ITU Telecom World 2003

BERLIN (Germany) September 30 (PROTEXT/PRNewswire) - Sony'sfocus at this year's ITU World Telecom 2003 (12-18 October) inGeneva will be on its innovations towards the Ubiquitous "Value"Network (UVN). Incorporating mobile and personal services,business communication and key devices and technology, Sony willgive people a glimpse of the fast approaching UVN era.

Sony's theme this year, "Technology Makes the Difference",will centre on the range of communication technology solutionsthat fall into three zones:

Mobile & Personal Service Zone: introduces the latest line-upof mobile phones from Sony Ericsson Mobile Communications,including the new Z600, the first GSM/GPRS clamshell mobile phonewith exchangeable front and back covers and with complete imagingand messaging capabilities. The new Z200 GSM/GPRS phone with aninnovative clamshell design and rich colour screen, and thepopular SO505i for NTT DoCoMo (available only in Japan) will beon display as well. The SO505i is the world's first camera mobilephone equipped with a 1,3 Megapixel camera and is gettingconstant praise as the best camera phone on the market.

Business Communication Zone: demonstrates solutions forsecurity applications and video/audio network communications.This will include Sony's new innovative high quality videocommunication system, the PCS1P, a new pay-per-use videoconferencing solution and Sony's first audio communicationsolution CTE-600. Also on display will be practical remoteNetworked Video Surveillance Solutions such as RealShot(tm)Manager, and Dynamic Digital Signage Solutions such as the Pointof Sale Information and Entertainment (POSIE) application for theretail sector.

Key Device & Technology Zone: exhibits key components andtechnology for mobile communications. This will include Sony'snew short-range wireless technology application Near FieldCommunication (NFC), new generation high capacity micro batteriesand thinner, brighter LCD modules for mobile phones. Sony's newhigh capacity optical storage system Professional Disk forData will also be featured, as well as ultra high sensitivitymicro cameras and a new postage stamp sized analogue TV tunerSuper Mini Tuner Module.

"At an event of this scale we are pleased to show Sony'seffort to realize the UVN world, where various Sony products andservices are seamlessly connected. The combined expertise of themobile, business and component divisions of Sony clearlyrepresents Sony Corporation's overall strategy of realising thefull potential of our excellent hardware offerings," saysKatsuaki Tsurushima, Senior Executive Vice President &Electronics Chief Technology Officer, Sony Corporation. And headds "With advances in broadband networks and mobilecommunications, the UVN era is just around the corner. Sony willdemonstrate to ITU World Telecom 2003 visitors in a practical wayhow it is working to make this a reality."

Sony will be exhibiting at the Japan Pavilion in ExhibitionHall 5 at ITU World Telecom 2003 in Geneva, Switzerland.About Sony:

Sony manufactures audio, video, communications andinformation technology products for the global consumer andprofessional markets. With its music, pictures, game and onlinebusinesses, Sony is uniquely positioned to become a leadingpersonal broadband entertainment company in the 21st century. InEurope, Sony recorded consolidated annual sales of EUR 13.88billion (yen 1,666 billion) for the fiscal year ended March 31,2003, based on an average market exchange rate for the sameperiod of yen 120 to the EUR. Sony Europe, with its corporateheadquarters at the Sony Centre am Potsdamer Platz in Berlin, isresponsible for the company's European electronics business andregistered consolidated sales of EUR 8.62 billion for the fiscalyear ended March 31, 2003.

For more information on Sony Europe, please visithttp://www.sony-europe.com

In addition, for any queries about Sony in your respectivecountry, please contact your local Sony PR officeFor more information, please contact: Matthias Colli, CorporateCommunications Europe, Sony Europe GmbH, tel: +49 30 2575 5158,fax: +49 30 2575 5174, email: Matthias.Colli@eu.sony.com,www.sony-europe.com/presscenter Subscribers please note that material bearing the slug"PROTEXT" is not part of CTK's news service and is not to bepublished under the "CTK" slug. Protext is a commercial serviceproviding distribution of press releases from clients, who areidentified in the text of Protext reports and who bear fullresponsibility for their contents. PROTEXT