Target Marketing Systems & The Sales Consultancy

Announce Merger / Combined Company Offers the Most ComprehensiveSuite of Sales Training and Consulting Solutions in the World ATLANTA (ots-PRNewswire) - Target Marketing Systems, Inc.(TMS), a global sales training and consulting firm, and The SalesConsultancy, Inc. (TSC), a Dallas and London-based consultingorganization, announce their merger. OnTarget, Inc. is the nameof the newly formed company. This name was chosen to reflectOnTarget's solid commitment to helping companies stay on targetand achieve measurable business results from their investment intraining. Together the two companies offer the most comprehensivesolution set available to help clients make their sales andmarketing strategies work. "At OnTarget we pride ourselves in our'real world learning' approach to sales training and delivering'out of this world results' for our clients," said TMS CEO andFounder, Alston Gardner. TSC is comprised of two separate companies, TSC/US andTSC/Europe. TMS has completed merger agreements with TSC/US andsigned a letter of intent with TSC/Europe. The European merger isexpected to be finalized in early April and will strengthenOnTarget's ability to serve clients in every European country infive different languages. Combined 1998 revenues for TMS and TSC,including both US and European operations, will exceed $40million, making OnTarget one of the largest sales training andconsulting firms in the world. OnTarget provides sales training programs, consulting servicesand software tools to help companies improve their salesprocesses. The company has proven solutions for: 1) Winning MajorSales Opportunities 2) Managing Enterprise Accounts 3) ManagingSales Territories and 4) Growing Sales through Channels andAlliances. "Our decision to merge with TSC was based on their strongchannel sales expertise and European presence," said Mr. Gardner."The strengths of our combined companies put OnTarget in anenviable market position and position us for the new millennium." OnTarget Clients Prior to the merger, TMS and TSC shared several mutual clientsincluding: Cisco Systems, Hewlett-Packard, 3Com, and IBM. "The markets in which we compete are driven by remarkablechanges," said Cisco's President EMEA/AN Operations, Senior VicePresident, James Richardson. "For Cisco to stay ahead, it'scritical that we adapt to those changes and continually improvethe way we serve our customers in those markets. Both TSC and TMShave helped us do this in the past. We look forward to thismerger. The broad suite of solutions offered from one companywill help us create more consistent selling processes." About the Merging Companies Target Marketing Systems Founded in 1989, TMS built its practice by specializing infour vertical markets including: 1) Information Technology 2)Professional Services 3) Telecommunications and 4) Healthcare.Clients include: Dell, Lucent Technologies, KPMG, and SmithKlineBeecham. TMS' proven sales methodology, Target Account Selling(R)(TAS), has been adopted by more than 350 companies in a varietyof industries, and is the cornerstone of its training curriculum.The privately held, Atlanta-based company reported $28.4 millionin revenues in 1998. Alston Gardner will lead OnTarget as Chairman and CEO. Otherkey principals from TMS include: Jeff Muir, Executive VicePresident; Nick Nascone, Senior Vice President; Hugh Stevenson,Managing Director, Europe; Fred Burton, Managing Partner, US; andBrad Milner, Managing Partner, US. The Sales Consultancy Since its inception in 1989, TSC has focused exclusively ondeveloping go-to-market strategies for Information Technologycompanies. Representative clients include: Oracle, SunMicrosystems, SAP and Lotus Development. The company hasresearched patterns and best practices of sales, marketing andalliance teams in more than 100 global technology and serviceorganizations. TSC is best known for its highly successfulflagship program, Channel and Alliance Management Process(R)(CHAMP), which helps companies define, develop and implementpartner-based go-to-market strategies. The privately-held companygenerated $12.5 million in revenues during 1998. TSC President and Co-founder, Phil Rawlins, has been namedSenior Vice President of Product Development for the new company.TSC Vice President, Wendy Lea, is Managing Partner of OnTarget'sChannels & Alliances Program. TSC Co-founder, Alun Newby, willserve as Managing Partner, Europe. Mr. Rawlins describes the synergies between TSC and TMS as"extraordinary. This merger will provide our clients with thebroadest range of consulting and training offerings available inthe marketplace today. TMS' leadership in opportunity managementprocesses combined with TSC's leadership in go-to- market,partner management processes will enable the sales and marketingteams of our clients to build and implement the right strategyfor their success." OnTarget, Inc. Headquartered in Atlanta, Georgia, OnTarget, Inc. is aprivately-held, global training and consulting firm created fromthe merger between Target Marketing Systems, Inc. (TMS) and TheSales Consultancy, Inc. (TSC). Combined 1998 revenues for TMS andTSC, including both US and European operations, exceeded $40million. OnTarget provides a complete curriculum of sales trainingprograms, consulting services and field application tools to helpcompanies achieve competitive advantage and strengthenrelationships with customers and partners. Primary marketsinclude: Information Technology 2) Professional Services 3)Telecommunications and 4) Healthcare. OnTarget has delivered itsofferings to more than 450 companies worldwide. Select clientsinclude: 3Com, AT&T, BellSouth, Cisco Systems, Dell, Hewlett-Packard, KPMG, Lucent Technologies, Microsoft, Oracle, Siemens,and SmithKline Beecham. OnTarget will employ over 70 professional sales consultantsand 140 employees worldwide. The company will also maintainoffices in six other U.S. cities including: Chicago, Dallas,Denver, Philadelphia, Seattle, and San Jose. Europeanheadquarters are located in Geneva, Switzerland, with additionaloffices in Dusseldorf, London, and Paris. Asia Pacificheadquarters will be located in Hong Kong with representatives oragents in Australia, New Zealand and Japan. For more information,please visit http://www.tmsnet.com . ots Original Text Service:Target Marketing Systems, Inc. Internet:http://www.newsaktuell.de Contact: Elizabeth Fairleigh of thEConnection, 404-874-4562, or email, EConnection@worldnet.att.net, or Jolie Newman of Jolie Newman & Associates, 407-679-9052, oremail, jolie@mindspring.com , both for OnTarget, Inc., or BillHuff, Vice President of Marketing of OnTarget, Inc., 404-841-6100, ext. 669, or fax, 404-841-9717, or email, bhuff@tmsnet.comWeb site: http://www.tmsnet.com

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