SportsLine USA, Inc. to Change Corporate Name To SportsLine.Com, Inc. / New Name to Reflect Industry Position as Leading "Global I-Brand"

Fort Lauderdale, Fla. (PROTEXT) - SportsLine USA, Inc.(Nasdaq: SPLN) today announced that it plans to change its nameto "SportsLine.com, Inc." to better reflect the Company's successas the global leader in sports content, commerce, and communityon the Internet. The name change represents an important facet of the Company'sdrive to be a global "I-Brand" leader -- an Internet-basedcompany that provides products and services globally, whiledelivering customized local content. "When we launched our first online service four years ago, ourfocus was on providing sports content and merchandise primarilyto U.S. Web users," said Michael Levy, president and CEO ofSportsLine.com, Inc. "With the launch of SportsLine Europe, thename change to SportsLine.com, Inc. better reflects ourcommitment to the development of the Internet as a global massmedium, providing around-the-clock access to customizedinformation without geographic barriers." In the U.S., SportsLine.com will continue to market itsmarquee Web site under the "CBS SportsLine" (http://cbs.sportsline.com ) brand, leveraging SportsLine'srelationships with CBS Sports and Westwood One/CBS Radio Sportsas part of a multi-million dollar advertising and publicrelations campaign. CBS SportsLine is the nation's premier onlinemedia service devoted exclusively to sports information, news andmerchandise. Internationally, SportsLine.com will market its onlineservices under the "sports.com" ( http://sports.com ) brand,which was launched earlier this summer as the umbrella site forfans of European sports. SportsLine.com: Leading the Global I-Brands Market SportsLine.com now possesses the six elements that are thecritical requirements for a global I-Brand business to achievelong-term success in the worldwide Internet market. Thesecharacteristics include: * Global localization -- the ability to publish and delivercustomized content for local regions and/or users' interests * International appeal/market size -- focus in a market thatis of global significance * Brand equity -- consistent, universally recognized brandingand URLs * Multiple revenue streams -- a developed infrastructure toleverage multiple revenue streams * Ability to scale -- expandable technology infrastructure tomeet demands for peak events * Consistent vision and foresight -- Capitalizing onopportunities to build on core competencies. Building the Global I-Brand Business SportsLine.com has proven its foresight in all areas of itsbusiness -- media, Internet, technology and sports -- by aligningwith the industry's most reputable and proven entities,including: CBS, Westwood One and Reuters in media; AmericaOnline, Excite, Netscape, Media One and Intel in the Internetcategory; Sun Microsystems, Microsoft and Exodus in technology;and Major League Baseball, PGA TOUR, IMG, Manchester United, theNFL Europe League and others in the sports world. "SportsLine.com's strength hinges on its ability to forge,create, and enhance relationships and alliances with the best inmedia and technology to satisfy sports fans' thirst for thelatest sports-related news, information and entertainment," saidLevy. Earlier this year, SportsLine.com and CBS extended theirprevious relationship resulting in additional promotional spotson CBS Sports broadcasts, beginning this month with the pro andcollege football packages. Recently, SportsLine.com announced astrategic promotional and programming alliance with WestwoodOne/CBS Radio Sports. In addition to SportsLine.com's efforts to brand CBSSportsLine.com by leveraging the CBS and Westwood One/CBS RadioSports relationships, the Company is utilizing a public relationsand billboard campaign to promote the corporate identity ofSportsLine.com . Feature articles have already appeared inForbes, Business Week, and leading industry publications. Thebillboards placed in selected U.S. cities feature world-class,all-star athletes Tiger Woods, Shaquille O'Neal, and MichaelJordan. SportsLine.com publishes the official web sites of theseworld-renowned sports legends. In Europe, SportsLine.com has assembled an all-star list ofpartners to satisfy sports fans' quest for information. In 1999,with the establishment of SportsLine Europe Limited,SportsLine.com enlisted as allies Intel, Media One, Reuters andIMG -- the largest independent producer and packager of sportsprogramming in the world. IMG-owned television properties, suchas Trans World Sport -- the world's most-watched regularlyscheduled sports program -- promote SportsLine's sports.com sitesworldwide on television. "SportsLine.com, is the only sports content Internet companyto enter global markets with an infrastructure engine customizedfor local regions and/or various sports niche interests," saidLevy. In addition to SportsLine.com's first content site in Europe,soccer- oriented football.sports.com , SportsLine recentlylaunched france.sports.com and rugby.sports.com . "All of thesesites are prime examples of SportsLine.com's unique approach topremier local sports content development and global marketing,"said Levy. "We plan to follow the same global-local approach withother countries and specific sports." The name change from SportsLine USA, Inc. to Sportsline.com,Inc. is subject to obtaining shareholder approval at a specialshareholders' meeting to be held on November 19, 1999. Thecompany will continue to be traded under its current symbol,SPLN, on the Nasdaq Stock Market. About SportsLine.com, Inc. SportsLine.com, Inc. is at the leading edge of mediacompanies, providing Internet sports content, community and e-commerce on a global basis. SportsLine.com's content includesmore than 400,000 pages of multimedia sports information,entertainment and merchandise. SportsLine.com was founded in 1994and its flagship Internet sports service ( www.sportsline.com )was renamed CBS SportsLine in March of 1997 as part of anexclusive promotional and content agreement with CBS Sports.SportsLine.com produces the official league Web sites for MajorLeague Baseball, the PGA TOUR and NFL Europe League, and servesas the primary sports content provider for America Online,Netscape and Excite. In May 1999, the Company commencedoperations in Europe through its majority-owned subsidiary,SportsLine Europe Limited. Note: This press release contains forward-looking statements,which involve risks and uncertainties. SportsLine USA's actualresults could differ materially from those anticipated in theseforward-looking statements. Factors that might cause orcontribute to such differences include, among others, competitivepressures, the growth rate of the Internet, constantly changingtechnology and market acceptance of the company's products andservices. Investors are also directed to consider the other risksand uncertainties discussed in SportsLine USA's Securities andExchange Commission filings, including those discussed under thecaption "Risk Factors That May Affect Future Results" inSportsLine USA's latest Annual Report on Form 10-K. SportsLineUSA undertakes no obligation to publicly release the result ofany revisions to these forward-looking statements, which may bemade to reflect events or circumstances after the date hereof orto reflect the occurrence of unanticipated events. ots OriginalText Service: SportsLine USA, Inc. Internet:http://www.newsaktuell.de Contact: Larry Wahl, ext. 7225, orKathy Bradley, ext. 7519, or Alex Reithmiller, ext. 7535, all ofSportsLine USA, Inc. (USA) 954-351-2120 Web site:http://www.sportsline.com

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