SportsLine Europe Joins Forces With IMG

Fort Lauderdale/ Florida (PROTEXT) - SportsLine USA, Inc.(Nasdaq: SPLN), the leading global Internet sports media company,announced today that SportsLine Europe Limited, its majority-owned subsidiary, has entered into a three-year promotional andconsulting agreement with IMG. IMG, the largest independent producer and packager of sportsprogramming in the world, will receive a minority stake inSportsLine Europe Limited in exchange for production services,consulting services and promotional support through IMG-ownedtelevision, event and media properties. IMG will also assistSportsLine Europe in identifying and structuring strategicalliances within the European Sports Marketplace, concentratingspecifically on securing media partners to support thedevelopment of the network in each European country. Among the television programs owned and produced by IMG areTrans World Sport, the world's most widely-viewed, regularlyscheduled sports program seen in 566 million homes and FutbolMundial, which is seen weekly in over 400 million homes. IMG isalso the exclusive marketing representative for the InternationalOlympic Committee's Television Archive Bureau (OTAB), the BritishOpen Golf Championship, PGA European Tour, Rugby World Cup,International Ski Federation, Le Mans, the International SkatingUnion, and the All England Lawn Tennis and Croquet Club(Wimbledon). In addition, IMG represents all Internet rights formany of the world's leading sports organizations and brands,including: Manchester United (www.ManUtd.com); the BrazilianNational Football Team (www.brasilfutebol.com); Rugby World Cup1999 (www.rwc99.com); and the official website for last week'sBritish Open Golf Championship (www.opengolf.com). "IMG's worldwide sports marketing expertise will add greatlyto the SportsLine Europe venture," said Michael Levy, chairman,president and CEO of SportsLine USA, Inc. and chairman ofSportsLine Europe. "This alliance will allow us to accelerate thedevelopment of SportsLine Europe as the dominant EuropeanInternet sports service." "IMG is very established in the European marketplace andSportsLine Europe will benefit from their consultancy andrelationships in developing content and promotionalopportunities," added Thomas Jessiman, managing director ofSportsLine Europe. "SportsLine brings to Europe five years of operationalexpertise on the Internet and the necessary financial resourcesto bring real value to the European sports marketplace. We areconfident that we can help develop synergy for SportsLine withmedia partners throughout Europe to build independent subsidiaryoperations in each of the major European markets, " said EricDrossart, Executive Vice President, European Operations, IMG. About SportsLine USA, Inc. SportsLine USA, Inc. is at the leading edge of mediacompanies, providing Internet sports content, community and e-commerce on a global basis. SportsLine USA's content includesmore than 400,000 pages of multimedia sports information,entertainment and merchandise. SportsLine USA was founded in 1994and its flagship Internet sports service (www.sportsline.com) wasrenamed CBS SportsLine in March of 1997 as part of an exclusivepromotional and content agreement with CBS Sports. SportsLine USAproduces the official league Web sites for Major League Baseball,the PGA TOUR and NFL Europe League, and serves as the primarysports content provider for America Online, Netscape and Excite. About SportsLine Europe Limited SportsLine Europe Limited was formed as a subsidiary in May1999, with Intel Corporation, MediaOne Ventures, a division ofMediaOne Group and Reuters holding minority interests in theventure. SportsLine Europe acquired SportsWeb,(www.sportsweb.com), one of Europe's leading sports Web sites,from Reuters in May, and more recently acquired Infosis Sport, apremier provider of real-time scores, statistics, match reportsand features. About IMG For four decades, IMG has been recognized as a world leader insports marketing, with over 2,100 employees in 66 offices in over30 countries around the world. IMG's film and television group,Trans World International (TWI), has established an equalreputation within the sports world as a leading independentproducer and distributor of sports programming. TWI produces over5,000 hours of sports per year and distributes programming toover 200 countries. Building on its innovation in sports media,TWIinteractive is the world leader in both production of sportswebsites and negotiation of new media rights. This press release contains forward-looking statements, whichinvolve risks and uncertainties. SportsLine USA's actual resultscould differ materially from those anticipated in these forward-looking statements. Factors that might cause or contribute tosuch differences include, among others, competitive pressures,the growth rate of the Internet, constantly changing technologyand market acceptance of the company's products and services.Investors are also directed to consider the other risks anduncertainties discussed in SportsLine USA's Securities andExchange Commission filings, including those discussed under thecaption "Risk Factors That May Affect Future Results" inSportsLine USA's latest Annual Report on Form 10-K. SportsLineUSA undertakes no obligation to publicly release the result ofany revisions to these forward-looking statements, which may bemade to reflect events or circumstances after the date hereof orto reflect the occurrence of unanticipated events. ots OriginalText Service: SportsLine USA, Inc. Internet:http://www.newsaktuell.de Contact: Larry Wahl, ext. 7225, orKathy Bradley, ext. 7519, or Alex Riethmiller, ext. 7535, all ofSportsLine USA, Inc., (in the USA) 954-351-2120; or Bill Sinrichof IMG, 011-44-181-233-5300 Web site: http://www.ManUtd.com Website: http://www.brasilfutebol.com Web site: http://www.rwc99.comWeb site: http://www.opengolf.com Web site:http://www.sportsweb.com Web site: http://www.sportsline.com

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