Sony Targets Television Growth With Three New Flat- Screen Super Slim-Line Models * New Sony Plasma and LCD TV Models Extend Customer Choice and Reinforce Sony

BERLIN (Germany) October 19 (PROTEXT/PRNewswire) - Respondingto a growing consumer demand for a superior television viewingexperience offered by the new generation of ultra slim-line flatpanel displays, Sony has expanded customer choice and enrichedlifestyle options in its range of high-resolution, designconscious televisions. Building on one of the market's mostpopular television ranges, Sony Europe has further extended itsLCD (Liquid Crystal Display) and Plasma TV ranges with three newmodels that are designed to extend customer choice and enrichlifestyles through market-leading image quality and distinctivedesign capabilities - a Sony hallmark.

The new models demonstrate Sony's leading edge technologycapabilities in all areas of product design and technologyimplementation. The new 37-inch KE-P37M1 television combinesplasma presentation technology with Sony's legendary WEGA engineand PAL Progressive input capabilities to provide sublime VGAresolution 16:9 image quality. This is further strengthened withadvanced Dolby Virtual and BBE digital sound processing that alltogether sets new mainstream standards in home entertainment. Atthe same time, the 30-inch KLV-30HR3 and 27-inch KLV-27HR3represent the next strategic milepost on Sony's LCD TVdevelopment roadmap. Harnessing the latest developments inliquid crystal display technology, these new VESA compliantmodels combine superior XGA resolution widescreen picture qualitywith a superb wide viewing angle (up to 170 degrees) and acompact, lightweight design that looks equally great freestanding or wall-mounted. Advanced features, such as PictureFreeze and built in AC power capabilities further enhance theiruse throughout the home - in kitchens, studies and bedrooms.European consumer tastes evolve

"The development of these new models is driven by customerfeedback that tells a simple and strong story. Consumersappreciate the benefits of the new generation LCD and plasma TVsbut they are not prepared to break the bank in order to buyone," comments Andreas Ditter, Director, Television MarketingEurope at Sony Europe. "These three new models fall within ourmainstream range; they offer superb home entertainment ataffordable prices; and they look fantastic in any homeenvironment. We are predicting a large demand for these newmodels in the run up to Christmas."

Picture clarity and resolution are strengths of these newtelevisions. All three models utilise Sony's PAL 3D comb filterto create realism in the image quality that is tangible. It isthe LCD models' image quality that stops people in their tracks.With outstanding 1280 x 768 XGA resolution across its entirescreen, the KLV-30HR3 represents best in class and bestvalue for money in the 30-inch display category.Great looks, Stunning Pictures

Part of the secret of Sony's success in all its electronicsdesign and development operations is an ability to combine formand function. Available in either black or silver, these newmodels offer a high degree of elegant design sophistication atprice points that were previously unattainable. With a profile ofjust 116mm (KE-P37M1) or 119mm (KLV-30HR3/KLV-27HR3) these TVsets create a stunning visual focus to any design consciousliving room. The televisions each have two 10W speakers, whichare inconspicuously integrated below the screen and present onecontinuous panel display capable of outstanding audioreproduction. Another option is to seamlessly integrate theTV within the existing home entertainment network via an audiooutput. The KE-P37M1 has audio output terminals that interfacedirectly to Sony home theatre systems, enabling the user to enjoyall the power and realism of true 5.1 surround sound providedthrough the system.

Despite the smooth slim-line contours and ergonomic buttonand input placement, these new models represent fully featuredTelevisions that integrate harmoniously within existing Sony homeAV entertainment networks. Emphasising their integrationcapabilities, a wide range of input options includes tuner, Scart(x3), component vide/audio, S-video and composite audio/video.Editor's notes - Glossary of terms:

1 - PAL Progressive input capabilities - PAL is thetelevision standard adopted throughout most parts of Europewhilst progressive scanning techniques provide a better, morestable picture output.

2 - Dolby Virtual sound processing - Developed by DolbyLaboratories, this audio processing technology enables the userto create a virtual 5.1 surround sound in their living roomsusing just the TV's own stereo speakers.

3 - VESA - Video Electronics Standards Association

4 - PAL 3D comb filter - image processing technique whichenhances the three-dimensional appearance of pictures even thoughthey are presented on a two-dimensional screen.

5 - Picture Freeze - a Sony developed facility which enablesthe user to freeze the TV picture whilst the audio commentarycontinues. Particularly useful when noting addresses or cookingrecipes off the TV screen.

In addition, for any queries about Sony in your respectivecountry, please contact your local Sony PR office.About Sony:

Sony manufactures audio, video, communications andinformation technology products for the global consumer andprofessional markets. With its music, pictures, game, and onlinebusinesses, Sony is uniquely positioned to become a leadingpersonal broadband entertainment company in the 21st century. InEurope, Sony recorded consolidated annual sales of EUR 13.47billion (yen 1,765 billion) for the fiscal year ended March 31,2004, based on an average market exchange rate for the sameperiod of yen 131 to the EUR. Sony Europe, headquartered at theSony Center am Potsdamer Platz in Berlin, is responsiblefor the company's European electronics business and registeredconsolidated sales of EUR 8.71 billion for the fiscal year endedMarch 31, 2004.

For more information on Sony Europe, please visithttp://www.sony-europe.com and http://www.sony-europe.com/presscenter

Model Name

KE-P37M1

Screen Size

37"( 94 cm)

Display device

PDP

Aspect Ratio

16:9

Color system

PAL,SECAM,NTSC 3.58,4.43

(only Video in)

VHF:E2-E12 UHF:E21-E69

CATV:S1-S20 Hyper:S21-S41

Channel Coverage

D/K : R1-R12,R21-69

L : F2-F10,B-Q,F21-F69

I : UHF B21-B69

Power Requirement

220-240V 50Hz

GENERAL

Brightness(cd/m squared)

-

Resolution

852 x 480

Viewing Angle

-

Dimension(mm)(W X HXD)

960x755x31 (with stand)

960x675x116(without stand)

Weight

37.8Kg (with stand)

32.3 Kg (without stand)

Power Consumption(W)

260W

Standby Power Consumption(W)

0.6W or less

SOUND

Audio Output

10W+10W

Speaker size

5.5x15cm full range x 2

Surround / Sound

Dolby Virtual/BBE Digital

FEATURE

WEGA ENGINE

yes

PAL 3D Comb filter

yes

Picture Freeze

Yes (memo)

Sleep Timer

Yes (30/60/90/120min)

Teletext

yes (250)

Screen Saver

yes

CONNECTORS

No. of Tuners (Analog / Digital)

1(1/-)

Scart

3

Audio in

2

Audio out

1

S-Video input

1

component

1Y, Pb/Cb, Pr/Cr)

(PAL progressive)

o

Centre speaker in

1

headphone output

1

OTHERS

AC

built in AC

Optional Accessory

Wall mountbracket SU-W2

Glass stand SU-PG3

VESA mount

yes

Remote control

RM-Y1002

Model Name

KLV-30HR3

Screen Size

30"(75cm)

Display device

LCD

Aspect Ratio

15:9

PAL,SECAM,NTSC 3.58,4.43 only

Color system

Video in)

VHF:E2-E12 UHF:E21-E69

CATV:S1-S20 Hyper:S21-S41

Channel Coverage

D/K : R1-R12,R21-69

L : F2-F10,B-Q,F21-F69

I : UHF B21-B69

Power Requirement

220-240V 50Hz

GENERAL

Brightness(cd/m squared)

500cd/m2

Resolution

1280 x 768

Viewing Angle

170deg

Dimension(mm)(W X HXD)

743 X 627 X 245 (with stand)

743 X 578 X 119 (without

stand )

Weight

15.8 Kg ( with stand )

14.0 Kg (without stand )

Power Consumption(W)

145W

Standby Power Consumption(W)

0.7W or less

SOUND

Audio Output

10W+10W

Speaker size

5.5x15cm full range x 2

Surround / Sound

BBE Digital

FEATURE

WEGA ENGINE

no

PAL 3D Comb filter

yes

Picture Freeze

Yes (PinP memo)

Sleep Timer

Yes (30/60/90/120min)

Teletext

Yes (10)

Screen Saver

NA

CONNECTORS

No. of Tuners (Analog / Digital)

1(1/-)

Scart

3

Audio in

1

Audio out

1

S-Video input

1

component

no

(PAL progressive)

no

Centre speaker in

no

headphone output

1

OTHERS

AC

built in AC

Optional Accessory

Wall mount bracket SU-LW1

VESA mount

yes

Remote control

RM-Y1108

Model Name

KLV-27HR3

Screen Size

27"( 68.5cm)

Display device

LCD

Aspect Ratio

16:9

PAL,SECAM,NTSC 3.58,4.43(only

Color system

Video in)

VHF:E2-E12 UHF:E21-E69

CATV:S1-S20 Hyper:S21-S41

Channel Coverage

D/K : R1-R12,R21-69

L : F2-F10,B-Q,F21-F69

I : UHF B21-B69

Power Requirement

220-240V 50Hz

GENERAL

Brightness(cd/m squared)

500cd/m2

Resolution

1280 x 720

Viewing Angle

170deg

Dimension(mm)(W X HXD)

698 X 574 X 245(with

stand)

698 X 526 X 119 (without

stand)

Weight

13.8 Kg (with stand)

12.0 Kg ( without stand)

Power Consumption(W)

110W

Standby Power Consumption(W)

0.7W or less

SOUND

Audio Output

10W+10W

Speaker size

5.5x15cm full range x 2

Surround / Sound

BBE Digital

FEATURE

WEGA ENGINE

no

PAL 3D Comb filter

yes

Picture Freeze

Yes (PinP memo)

Sleep Timer

Yes (30/60/90/120min)

Teletext

Yes (10)

Screen Saver

NA

CONNECTORS

No. of Tuners (Analog / Digital)

1(1 / -)

Scart

2

Audio in

1

Audio out

1

S-Video input

1

component

no

(PAL progressive)

no

Centre speaker in

no

headphone output

1

OTHERS

AC

built in AC

Optional Accessory

Wall mount bracket SU-LW1

VESA mount

yes

Remote control

RM-Y1108Source: Sony Europe GmbHFor more information, please contact: Shusuke Kanai, CorporateCommunications Europe, Sony Europe GmbH, tel: +44-(0)1932-817357,fax: +44-(0)1932-816649, email: shusuke.kanai@eu.sony.com

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