Sony Leads the Convergence of Mobile Phones and PCs With the New Personalized Music Service StreamMan * The Beginning of a New Era in Mobile Phone Entertainment

BERLIN (Germany) October 11 (PROTEXT/PRNewswire) - SonyNetwork Services Europe and telecommunications operatorTeliaSonera Finland are launching today the latest version ofStreamMan, the world's first mobile music streaming service.StreamMan is an exciting new service that responds to a rapidlyincreasing consumer demand for personal music entertainment onthe mobile phone. As well as offering instant access to a vastlibrary of music on demand, the new version allows users todownload songs to their phone, access special community featuressuch as messaging and even listen to personalized channels andplaylists on their PC via broadband. StreamMan is the nextgeneration of mobile phone entertainment and represents a majoropportunity for telecommunications providers across Europe toenhance their service to customers. At the heart of StreamMan isa personalization engine that is easy-to-use, making the newservice an individual music library for everyone!

"With the launch of StreamMan in Finland, the mobile phonehas entered an exciting new era of personalized musicentertainment. Enjoy old favourites, new favourites and discovera whole world of new music! The unique personalization technologyallows you not only to define personal radio channels, but alsoto refine them by interacting with the service. We are reallyexcited about the future of this service and look forward todeveloping a successful partnership with mobile phone operatorsin other countries in the near future." Says Robert Ashcroft,Senior Vice President of Sony Network Services Europe. "Newfeatures including the ability to download tracks and listen topersonal channels and playlists at home on the PC, make StreamManone of the most innovative developments in mobile musicentertainment for years. StreamMan is an entirely new concept,enabling the users to get most out of a vast library of contentvia an easy-to-use, intuitive interface!"Ultimate Choice and Convenience

Today's digital consumers want instant access to theirfavourite music with the freedom and flexibility to listen towhat they want, when they want, where they want. StreamMan usesthe mobile phone as the key content provider to offer anextensive range of music from major labels such as Sony Music,BMG and Warner Music, as well as leading independents andrepresentatives. With over 400,000 licensed tracks frominternational and local artists on the StreamMan database, theservice offers customers an unrivalled choice of music. Inaddition to streaming, subscribers can browse through thedatabase, listening to a number of tracks in various theme-basedchannels or search by genre for favourite songs or artists whichcan then easily be stored in personal playlists of up to 40tracks. This is a great way for consumers to discover new musictailored to their individual tastes. StreamMan also allows usersto access up-to-the-minute news, sports and business bulletinsfrom local news providers plus a variety of music andentertainment content such as artist and band biographies, photosand samplers of new recordings. With content updated regularlyand including special features such as local event coverage andweekly highlights, the service always remains fresh and original.The Beginning of a New Era

The launch of StreamMan in Finland is the first step inredefining convergent music entertainment for a new generation ofconsumers. With a rapidly growing demand for a more personalizedmusic experience using the mobile phone and the PC,telecommunications providers across Europe are already looking toadopt the service as part of their product portfolio. Sonyexpects a major rollout of StreamMan to other countriesthroughout 2005.About Sony Network Services Europe

Sony Network Services creates, develops and operatesinnovative content services for various media platforms such asmobile phones, home entertainment equipment and PCs. Sony NetworkServices supports the Sony Corporate Goal of generating growththrough device and content convergence. StreamMan was created,developed and implemented by Sony Network Services in Salzburg,Austria.http://www.sonynetservices.comAbout Sony:

Sony manufactures audio, video, communications andinformation technology products for the global consumer andprofessional markets. With its music, pictures, game and onlinebusinesses, Sony is uniquely positioned to become a leadingpersonal broadband entertainment company in the 21st century. InEurope, Sony recorded consolidated annual sales of EUR 13.47billion (yen 1,765 billion) for the fiscal year ended March 31,2004, based on an average market exchange rate for the sameperiod of yen 131 to the EUR. Sony Europe, headquartered at theSony Center am Potsdamer Platz in Berlin, is responsible for thecompany's European electronics business and registeredconsolidated sales of EUR 8.71 billion for the fiscal year endedMarch 31, 2004.

For more information on Sony Europe, please visithttp://www.sony-europe.com and http://www.sony-europe.com/presscenterSource: Sony Europe GmbHFor more information, please contact: Sylvia Shin, CorporateCommunications Europe, Sony Europe GmbH, tel: +49-30-2575-5156email: Sylvia.Shin@eu.sony.com Shusuke Kanai, CorporateCommunications Europe, Sony Europe GmbH, tel: +44-(0)1932-817357or +44-(0)-7786-115086 email: Shusuke.Kanai@eu.sony.com

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