Sony Dream World enjoys outstanding success * Entertainment, technology event exceeds expectations with more than 30,000 visitors

PARIS September 11 (PROTEXT/PRNewswire) - As Sony Dream Worldin Paris drew to a close on the evening of Sunday, 7th September,visitor numbers confirmed that this showcase of what Sony has tooffer for the broadband, connected lifestyle has been anoverwhelming success. More than 30,000 people passed through thedoors at this two-day event at the Palais des Congrčs, a figurewhich has exceeded all predictions.

"Everyone here on the team is extremely happy by the public'sresponse as it endorses the fact that we have staged such a greatexperience," says Yukio Ishikawa, Sony Europe overall projectleader for Sony Dream World 2003. "We welcomed a whole range ofpeople, from young adults and families with children totechnology enthusiasts, business customers and journalists.Not only was there so much for everyone to see, do, and listen toat Dream World, it was a completely unique opportunity to see theSony group in action."

More than 4,000 visitors signed up for My Sony, the Sonyglobal customer personalisation programme which launched inFrance at Dream World. The programme offers the customer a hostof benefits according to their preferences and profile and issupported by a new Internet portal for Sony businesses.

Sony Dream World provided visitors with two days of stunningentertainment and cutting edge technology. The event includedlive shows from Sony Music Entertainment artists, a filmscreening from Sony Pictures Entertainment, visitor experienceswith AIBO and QRIO entertainment robots, a host of PlayStationconsoles and games, and a multitude of Sony and Sony Ericssonproducts. It was the first time that the Sony companies in Europehave exhibited together under one roof.

Sony is distributing the proceeds from ticket sales to UNESCO(the United Nations Educational, Scientific and CulturalOrganization) and is donating a similar amount to HandicapInternational, which provides assistance to people madevulnerable from armed conflict.

To access more information on Sony Dream World 2003 in Frenchand English, and to download photos of the event please visit:www.sony-europe.com/sonydreamworld and click on Information.About Sony

Sony manufactures audio, video, communications andinformation technology products for the global consumer andprofessional markets. With its music, pictures, game and onlinebusinesses, Sony is uniquely positioned to become a leadingpersonal broadband entertainment company in the 21st century. InEurope, Sony recorded consolidated annual sales of EUR 13.88billion (yen 1,666 billion) for the fiscal year ended March 31,2003, based on an average market exchange rate for the sameperiod of yen 120 to the EUR.www.sony-europe.com/presscenter

In addition, for any queries about Sony in your respectivecountry, please contact your local Sony PR office.

For more information, please contact: CorporateCommunications Europe, Sony Europe GmbH, (Berlin Office) tel: +4930 2575 5159, fax: +49 30 2575 5162, email:Aldo.Liguori@eu.sony.com(London Office) tel: +44 (0)20 7444 9720, fax: +44 (0)20 74449762, email: Georges.Gerard@eu.sony.com Subscribers please note that material bearing the slug"PROTEXT" is not part of CTK's news service and is not to bepublished under the "CTK" slug. Protext is a commercial serviceproviding distribution of press releases from clients, who areidentified in the text of Protext reports and who bear fullresponsibility for their contents. PROTEXT