Smellevision Comes to Life Online as DigiScents 'Brings the World to Its Senses' / Founders of Biotech Leader Pangea Systems Inc. Create a New Art Form And Indu

OAKLAND, Calif. (PROTEXT) - Once considered to be a sciencefiction fantasy, Smellevision and Digital Scratch n' Sniff arefinally here! Dexster Smith and Joel Lloyd Bellenson, founders ofbiotech leader Pangea Systems Inc., today announced their latestventure, DigiScents, Inc. ( http://www.digiscents.com ), aninteractive media company. The November 1999 issue of WiredMagazine features the company as its cover story. Developers will be able to use DigiScents technology to scentenable web sites, e-mail, movies, music, e-commerce, interactivegames, and online advertising, making the multimedia consumerexperience more lifelike and memorable. "'Scentography' adds anentirely new dimension to the web and other forms of media andopens a new channel of communication to the audience," saysDexster Smith, president of DigiScents. The company's offerings will include the following hardware,software, and content: -- The iSmell(TM), a personal scent synthesizer. The iSmell isa computer peripheral device that emits a broad range offragrances to enhance consumers' multimedia experiences. -- ScentStream(TM) software that drives the operation of theiSmell in coordination with a variety of media. -- The Scent Registry(TM), a digital index of thousands ofscents that the company will license to developers to integrateinto games, web sites, advertisements, movies, and music. -- A broad array of tools for designing scents and composingScentTracks(TM) for any digital content. -- The world's first "Snortal(TM)", a web site that invitesconsumers to participate in this exciting new art form. "The sense of smell is closely tied to memory and emotion,making scent a powerful way to reinforce ideas. If a picture isworth a thousand words, a scent is worth a thousand pictures,"states Joel Bellenson, CEO. "Scent is very evocative. Just thinkof the applications in advertising and education." DigiScents is currently partnering with leading web sites andinteractive game developers to scent enable their content.Developers may apply to join DigiScents' early access program atscentographers@digiscents.com. Potential corporate partners cancontact strategicpartners@digiscents.com. Founders Dexster Smith and Joel Bellenson, both Stanford graduates,founded DigiScents in February 1999. Smith and Bellenson alsofounded Pangea Systems Inc., voted for the last two years by RedHerring Magazine as the number one privately held, biotechnologycompany. About DigiScents DigiScents is a privately held corporation. The company islocated in Oakland, California. Contact DigiScents by writing toinfo@digiscents.com or by visiting the company's web site athttp://www.digiscents.com ots Original Text Service: DigiScents,Inc. Internet: http://www.newsaktuell.de Contact: Jill Jacobson,Press Liaison of DigiScents, Inc., 510-208-4300, orjillj@digiscents.com Web site: http://www.digiscents.com

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