SeaChange International Appoints Craig Taylor to Vice President of Worldwide Broadcast Sales / Sony Sales Veteran to Lead Global Sales Force Behind Broadcast Me

veteran Craig Taylor has joined SeaChange International, Inc.(Nasdaq: SEAC) as Vice President of Worldwide Broadcast Sales.Taylor will manage the company's broadcast sales organization,which provides direct and distributor- supported sales of theBroadcast MediaCluster family of play-to-air digital videosystems. Previously, Taylor was regional vice president of SonyCorporation's Broadcast and Professional Company. "Craig has directly participated in broadcast television'sgrowth and evolution to digital-based operations. Hisunderstanding of the television business in transition will helpour customers make the most of the opportunities digitaltechnology creates," Bill Styslinger, president and CEO,SeaChange International. "With Craig on board, SeaChangecontinues to combine valuable experience with proven technicalinnovations to produce powerful solutions for our customers." With Sony since 1982, Taylor's sales and management experienceincluded regional sales management as well executive salesmanagement. During that time he worked with television networks,broadcasters, corporations, post- production facilities, andgovernment agencies across Sony's broadcast acquisition,production and post-production product offerings. Most recently,as vice president of broadcast sales, he directed sales,marketing and integration of these product lines. Taylor'saccomplishments earned him Sony's prestigious Executive of theYear/Shogun Award and Manager of the Year/Samurai Award. Earlier in his career, Taylor was a broadcast systems salesengineer for Ashton Communications. He is a member of the Societyof Motion Picture and Television Engineers, the Society ofBroadcast Engineers, and the Academy of High DefinitionTelevision Arts and Sciences. The MPEG-2 Broadcast MediaCluster video server system is usedby television companies worldwide for fault-resilient storage anddelivery of commercials and programming of all types. SeaChangewill demonstrate the Broadcast MediaCluster product family at IBC'99, booth 11.632. About SeaChange International Serving approximately 23,000 television channels for broadcastand cable television companies worldwide, SeaChangeInternational, Inc. (http://www.schange.com) is the leadingprovider of MPEG-2 digital video systems. SeaChange's products,incorporating the Company's patented software and hardwaretechnologies, automate the management and distribution of videostreams including advertisements, movies, news updates and otherbroadcast- quality video programming requiring precise execution.Founded in 1993, SeaChange is headquartered in Maynard,Massachusetts. MediaCluster is a registered trademark of SeaChangeInternational. All other products are trademarks of theirrespective companies. ots Original Text Service: SeaChangeInternational, Inc. Internet: http://www.newsaktuell.de Contact:John Coulbourn of SeaChange International Tel.: (USA) 978-897-0100 x3098 e-mail: johnc@schange.com Web site:http://www.schange.com

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