SafeScience Announces Global Strategy With Daymon Associates / SafeScience Acquires "safescience.com" Web Site; Nov 15th Launch -

Boston (PROTEXT) - SafeScience, Inc. (Nasdaq: SAFS), abiotechnology-based developer and marketer of chemically safeproducts, today announced a global marketing strategy with DaymonAssociates, Inc., a major corporate brand marketing company.SafeScience will utilize Daymon's international infrastructure tomake the SafeScience brand available to retailers worldwide. Thecompany will also increase its efforts to source new productsthrough its revamped, multilingual website, to be launched onNovember 15th at the recently acquired address, safescience.com. SafeScience signed an exclusive agreement with DaymonAssociates in April 1999, to offer the SafeScience product lineto Daymon's U.S. retail clients. In September 1999, Shaw'sSupermarkets, a subsidiary of J Sainsbury plc and a Daymonclient, launched the Shaw's SafeScience co-brand of householdcleaning products. Today's announcement marks an expansion of theSafeScience-Daymon relationship to introduce the companies' co-branding strategy to a worldwide audience. Daymon currently hasoffices in 16 countries--with affiliated offices in an additional20 countries--including China, Canada, Mexico, South Africa andAustralia. "The corporate branding industry is seeing a major shift, asprivate labels evolve beyond low pricing and brand equivalence,"said Daymon Executive Vice President, George Sarkis. "Retailersrecognize private-label programs as potential sources ofincreased margins and customer loyalty. The SafeScience brand,with its mission of chemical safety, is optimally positioned fora strong co-branding strategy. SafeScience brings value-added;the retail brand brings instant credibility. This is a uniquecombination of benefits that most other brands cannot provide." Brad Carver, President of SafeScience, stated: "The Daymon-SafeScience relationship offers benefits that complement bothcompanies' global strategies. Daymon brings tremendous value toSafeScience in its ability to take products directly to theretail market, both domestically and abroad, and to support thoseefforts through its extensive manufacturing relationships.SafeScience brings to Daymon a timely brand concept, as well asthe ability to provide a steady stream of innovative productsthat address the universal concern of chemical safety." "Our new, multilingual website, which will come online onNovember 15th at safescience.com," Carver added, "will supportour efforts to source new products from a worldwide base." SafeScience develops and sources pharmaceutical, agricultural,and consumer products that offer chemical safety and leading-brand performance, as part of a multi-category SafeScience(R)brand. The Company's human therapeutics include GBC-590, a uniquecompound in human clinical trials for cancer treatment. Further information is available on SafeScience's web site:http://www.safescience.com . ots Original Text Service:SafeScience, Inc. Internet: http://www.newsaktuell.de Contact:Richard Salter, Sr. V.P., Corporate Development of SafeScience,Inc. (USA) 617-422-0674; or Douglas MacDougall or Chris Erdmanof Feinstein Kean Partners Inc. (USA) 617-577-8110 Web site:http://www.safescience.com Web site: http://www.fkpi.com

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