Pillsbury Announces Acquisition of van den Bergh
8.08.1999, 11:31
(Australia) from Unilever MELBOURNE (PROTEXT) - The Pillsbury Company today announcedthat its Pillsbury Australia unit reached agreement to acquirevan den Bergh Continental Bakeries Propriety Ltd. (Australia)from Unilever Australia. Van den Bergh is a market leader in Australia for thedevelopment, manufacturing, and marketing of frozen value-addeddough-based products to the bakery and foodservice markets. Theproduct range includes croissants, Danish pastries, muffins,bagels, cookies, and savory items. The acquisition marks another key step in Pillsbury's strategyof expanding its global reach in value-added dough-based productsfor both foodservice and retail channels. Completion of the transaction, terms of which were notdisclosed, is expected in October. Direct employees will remainwith van den Bergh Continental Bakeries Propriety Ltd. Pillsbury Australia is a leading manufacturer and marketer ofretail packaged goods in Australia with its Old El Paso line ofMexican foods and fresh chilled pasta and sauces under the Latinaand Dorato brand names. Pillsbury is the packaged food division of Diageo, one of theworld's leading consumer brand companies. Diageo's key brandsinclude Pillsbury, Green Giant, Haagen-Dazs, Burger King, JohnnieWalker and J&B Scotch whiskies, Smirnoff vodka, Gordon's gin,Baileys cream liqueur, and Guinness stout. The Diageo group operates in over 200 markets worldwide. Thecompany is listed on the UK (DGE), New York (DEO), and ParisStock Exchanges. Additional information on the Diageo group andits brands is available at http://www.diageo.com ots OriginalText Service: Pillsbury Company Internet:http://www.newsaktuell.de Contact: Julianna Chugg of PillsburyAustralia, 61-3-9239-8777
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