ORAD Officials Welcome FIFA Announcement

Kfar Saba, Israel (PROTEXT) - Officials at Orad Hi-Tec Systems(Neur Market: OHT) welcomed the announcement by FIFA whichintroduced new guidelines controlling the application of virtualadvertising during FIFA football matches. According to the announcement by FIFA, the association willallow for insertion of virtual advertising on the center circleand penalty-areas when the players are not on the field, on areasof the stadium already used for real advertising and on flatareas in the stadium which could normally be used foradvertising. Orad, developer of the IMadGINE(TM) virtual advertisingsystem, is a global leader in the development and marketing ofvirtual studios, virtual advertising, and graphic sportscommentary tools for television and the Internet. Orad'sIMadGINE(TM) allows advertisers to target geographically andculturally diverse markets simultaneously, broadcasting differentadvertisements to various audiences from the same physicallocation or venue. The IMadGINE(TM) which inserts virtualbillboards, animation and video where no physical billboardsexist, permits fast camera movement, along with several otherunique features necessary for the coverage of football matches.The system has already been used at numerous live events in theUnited States, Britain, China, Australia, Brazil, Taiwan,Germany, Italy, Mexico and many others. "We believe that FIFA's announcement marks an importantmilestone in the deployment and utilization of virtualadvertising in sports sponsorships," said Orad's Chief FinancialOfficer, Zack Keinan. "For football's largest governing body topass these rules, is a vote of confidence in virtual advertisingand a boost to football sponsorship," added Keinan. One of the most attractive aspects of virtual advertising forbroadcasters, rights holders and sports teams is the ability toincrease total available revenues from a given event. Sponsors,who are always looking for new and innovating ways to marketthemselves to new audiences, will benefit from this uniqueadvertising concept. More About Orad Orad is a publicly-traded company, whose principal investorsare ISL, the world's largest sports sponsorship organization andrights holder to the Euro 2000 and the FIFA 2002 - 2006 World CupGames among other FIFA events, the ORMAT Group, a publicly tradedconglomerate of companies engaged in high- tech investments,optical inspection, alternative energy and sophisticated medicaldiagnostics and Intel Atlantic Inc., a subsidiary of IntelCorporation. Founded in 1993, Orad is a world leader in virtual studios,virtual advertising and sports production tools, specializing inthe development and manufacture of video and real-time imageprocessing technologies. Orad has received extensive worldwiderecognition for its systems at a wide range of events. otsOriginal Text Service: Orad Hi-Tec Systems Internet:http://www.newsaktuell.de Contact: Eitan Kushner of Orad Hi-TecSystems +972-9-767-6862, ext. 503, or fax, +972-9-767-6861, oreitan@orad.co.il Web site: http://www.orad.co.il

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