New Executive Appointments for Sony in Europe

TOKYO (Japan) December 5 (PROTEXT/PRNewswire) - SonyCorporation today announced that Michiaki (Mike) Tsurumi willretire from the position of President of Sony Europe, effectiveApril 1, 2004. This is in accordance with Sony Corporation'sinternal policy on the retirement of Group Executive Officers. Asof the same date, he will be succeeded by Chris Deering,currently President and CEO of Sony Computer Entertainment EuropeLtd. (SCEE).

Nobuyuki Idei, Chairman and Group CEO of Sony Corporation,commented: "Since becoming President of Sony Europe on April 1,2002 Mike Tsurumi has created a management structure which hasgreatly enhanced the efficiency of Sony's European electronicsbusiness. He has also made a valuable contribution in developingthe great potential of new markets in Russia and Eastern Europe.Sony Corporation thanks Mike Tsurumi for his fine job and hashigh expectations for continued success in Europe under ChrisDeering's management."

Mr. Deering became President of SCEE in 1995, and managed theintroduction of PlayStation into Europe and its subsequent salesgrowth to reach the number one market position. He is expected toapply his skills and experience to Sony's entire Europeanelectronics business.

Until the effective date, Mr. Deering and Mr. Tsurumi willwork closely together and in coordination with Gran Lindahl,Chairman of the Sony Group in Europe, to ensure an orderly andsmooth handover.

David Reeves, Executive Vice President, Sales and Marketingof SCEE will become President and COO of that organization,effective January 1, 2004. On the same date, Mr Deering willassume the position of Chairman in addition to his current roleof CEO of SCEE. He will continue in this role after becomingPresident of Sony Europe from April 1, 2004. Mr. Deering'soffices will be located in London and Berlin.Source: Sony CorporationContact:Sony Corporate CommunicationsTEL 03-5448-2200 FAX 03-5448-3061Sony EuropeAldo Liguori, TEL +49 (0) 30 25 75 5159Sony Computer Entertainment EuropeNick Sharples, TEL +44 (0) 207 859 5301

Subscribers please note that material bearing the slug"PROTEXT" is not part of CTK's news service and is not to bepublished under the "CTK" slug. Protext is a commercial serviceproviding distribution of press releases from clients, who areidentified in the text of Protext reports and who bear fullresponsibility for their contents. PROTEXT