NAVTEQ Global LBS Challenge(TM) - Asia-Pacific Winners Announced * Joikusoft Wins Grand Prize in Annual Location-Based Developers' Program

18.06.2008, 09:25

Singapore, June 18 (PROTEXT/PRNewswire) - NAVTEQ (NYSE: NVT), a leadingglobal provider of digital map data for location-based solutions andvehicle navigation, announced yesterday during an awards ceremony atCommunicAsia 2008 that Joikusoft is the Grand Prize Winner of this year'sNAVTEQ Global LBS Challenge -- Asia-Pacific (APAC).

As the Grand Prize Winner, Joikusoft received a prize package valued at$275,000 USD, including $50,000 USD in cash and $225,000 USD in NAVTEQ(R)data licenses. Joikusoft's solution, JoikuSpot, is a free location-awaremobile software solution that turns Nokia Smartphones into hotspots. WhenJoikuSpot software is installed on the phone, laptops and internet tablets,it can establish wireless internet connections via the phone's 3G internetconnection. Virtually any wireless device can become its own hotspot.

Three runners-up were also announced: First Runner-up, Road-Guard; SecondRunner-up, Point-I; and Third Runner-up, Pacific DataVision. Each runner-upreceived $7,500 USD in cash along with data licenses valued at $150,000 USD.

Road-Guard's GreenDrive(TM) patented technology helps drivers develop smartand safe driving techniques that lead to average fuel savings of 10-25%.GreenDrive senses the nature and significance of impending road attributesthat influence fuel consumption and alerts the driver. GreenDrive providesdrivers with both real-time and historical information about theireco-driving performances.

Point-I's solution, On2Gether, provides communication, locationinformation, security and entertainment all at once. Location-basedfeatures include message, call and chatting, avatars, and pictures betweenfriends. On2gether also provides indirect exposure of location informationby showing only the distance on the home screen, and helps guaranteesecurity by sending the location periodically when in safety mode.On2gether is perfect for social networking between friends.

Pacific DataVision's solution, SkyMail, enables mobile workers to quicklysend a prioritized voice message with their location from a mobile phone toany email address in the world. Locator for SkyMail provides user-initiatedtracking and includes GPS coordinates, physical address, an interactivemap, and timestamp in addition to the SkyMail prioritized voice message.

The annual Global LBS Challenge, which has established a reputation as thepremier event in the location-based services (LBS) industry, invitesdevelopers to build innovative location-enabled applications that work withmobile phones and/or wireless handheld devices using dynamic positioningtechnology and NAVTEQ map data. The announcement of the APAC winnersconcludes the 2008 Global LBS Challenge which also had winners in theEurope-Middle East-Africa (EMEA) region and Americas region announcedearlier in the year. The total value of prizes, consisting of cash and datalicenses awarded by NAVTEQ and sponsors, totaled over $4.5 million USD.

The twelve semifinalists representing the APAC region embody a broadspectrum of wireless applications and were selected based on commercialfeasibility, functionality, ease of use and design. The final judging panelincluded executives from Autodesk, Bridge Mobile, Celcom, Garmin, MobilityMagazine, Motorola, Nokia, Reliance Entertainment, Singapore LandAuthority, Singtel, and SK Telecom. Since the launch of the NAVTEQ GlobalLBS Challenge in 2003, approximately 25% of the semifinalist companies havegone on to receive venture capital funding or launchcommercially-distributed applications, many on major wireless carriers.

Nokia returned as a three-time Global Sponsor of this year's contest,withthe Nokia N95 serving as the Official Device of the 2008 Global LBSChallenge. Autodesk also returned as a multi-year sponsor and as a GlobalSponsor for the first time. GPS World is the Media Sponsor.

"Nokia is proud of our ongoing sponsorship with the NAVTEQ Global LBSChallenge, which consistently surfaces leading-edge mobile LBS applicationsfor the market. It's been especially valuable for us this year to see thewide breadth of LBS solutions, all designed and presented on theGPS-enabled Nokia N95," said Kenny Mathers, head of Forum Nokia APACdeveloper relations, Nokia.

"Through our sponsorship of the NAVTEQ Global LBS Challenge, Autodesk ispleased to extend the reach of our leading platforms and tools to the LBSdeveloper community, especially in the Asia-Pacific region whereopportunity abounds. The Global LBS Challenge aligns with our goal ofhelping developers bring their cutting-edge solutions to market, faster,"commented Rod Egdorf, head of worldwide sales and marketing, AutodeskLocation Services.

"The Global LBS Challenge for the APAC region has been extremely successfulboth in terms of incredible interest as well as the quality of the

applications submitted. With the richness of developer talent and theadvancement of mobile technology in the region, the future of LBS inAsia-Pacific is extremely promising," commented Jeff Mize, executive vicepresident, sales, NAVTEQ. "NAVTEQ congratulates all the regional winners ofthe 2008 Global LBS Challenge and looks forward to next year's competition."

For more information about the NAVTEQ Global LBS Challenge, go tohttp://www.LBSChallenge.com.

About the NAVTEQ Global LBS Challenge

First launched in 2003, the NAVTEQ Global LBS Challenge is focused ondriving the development and visibility of innovative navigation solutionsfor wireless devices. From wireless business applications to sports, traveland security, integrating the accuracy and richness of NAVTEQ digital mapdata facilitates the timely evolution of the next wave of LBS. The 2008Global LBS Challenge features a global prize pool valued at almost $4.5million US in cash and prizes.

About NAVTEQ

NAVTEQ is a leading provider of comprehensive digital map information forautomotive navigation systems, mobile navigation devices, Internet-basedmapping applications, and government and business solutions. NAVTEQ createsthe digital maps and map content that power navigation and location-basedservices solutions around the world. The Chicago-based company was foundedin 1985 and has more than 3,600 employees located in 187 offices and in 39countries.

NAVTEQ and the NAVTEQ Global LBS Challenge are trademarks in the U.S. andother countries. All rights reserved.

This document may include certain "forward-looking statements" within themeaning of the Private Securities Litigation Reform Act of 1995. Theseforward-looking statements include, but are not limited to, plans,objectives, expectations and intentions and other statements contained inthis press release that are not historical facts and statements identifiedby words such as "expects," "anticipates," "intends," "plans," "believes,""seeks," "estimates" or words of similar meaning. The statements are basedon our current beliefs or expectations and are inherently subject tovarious risks and uncertainties, including those set forth under "Item 1A.Risk Factors" in each of the Company's most recent Annual and QuarterlyReports filed with the Securities and Exchange Commission.

Actual results may differ materially from these expectations due to changesin global political, economic, business, competitive, market and regulatoryfactors. NAVTEQ does not undertake any obligation to update anyforward-looking statements contained in this document.

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SOURCE NAVTEQ

CONTACT: Jennifer Schuh of NAVTEQ, +1-312-894-3913,

jennifer.schuh@navteq.com; or Bob Richter, +1-212-802-8588,

bob@richtermedia.com, for NAVTEQ/

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(NVT)

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