Lose Weight and Look Fabulous With the Help of the Internet / eFit Offers FREE Online Customized Weight Loss, Nutrition and Fitness Programs

NEW YORK (PROTEXT) - From London to Paris, Berlin and Milan,everyone is in search of the ultimate diet and exercise plan tohelp them lose weight and look fabulous. A great body and lookinggreat has always been a European obsession, but the number ofobese people in Europe has almost doubled in the past 10 years.More than 40 percent of Europeans are defined as overweight. Nowfor the first time ever, all Europeans will be able to get themost sophisticated and customized diet and exercise programs fromthe world's top experts, helping them look great without spendingany money at all. Launching in November, eFit(http://www.efit.com) will be the first Web site to make diet andweight loss easy and accessible to all. eFit will offer visitors an online experience expresslytailored to their individual diet and weight loss goals, and it'sall free. eFit's online Diet & Nutrition and Exercise & Fitnessprograms examine a member's personal interests and aspirations,tailors personal nutritional goals and customizes individual dietand exercise regimens. The application charts the individual'sprogress, prepares nutritional plans and shopping lists,calculates caloric intake, provides regular recommendations andupdates to keep pace with the member's specific goals. Whateverthe personalized program might be, eFit supports its members,offering constant encouragement and other guidance to help themstay on track, virtually guaranteeing the success of the program. To ensure safe and accurate recommendations, leading diet andfitness experts and doctors have developed eFit's programs.Whether the visitor is a 17-year-old woman or 55-year-old-man,each individual is welcomed with a wealth of original editorialcontent. The site will provide the most comprehensive originalprogramming through Fitness Tracks ("FitTracks") that includeDiet & Weight Loss, Running, Walking, Cardio Fitness, Yoga &Mind-Body, Cooking & Nutrition, Cycling, Weight Lifting &Strength Training, Healthy Living and Fit Style. Produced by experts from top publishing companies includingConde Nast, Hearst Publications, Hachette Filipacchi and G+J USA,eFit will include dozens of new articles each day, as well avariety of multimedia (broadband) features such as clinics andseminars, along with cooking demonstrations broadcast from thein-house eFit studio. eFit will also offer lifestyle-relatedproducts and equipment relevant to the specific needs of itsaudience. eFit's CEO and President Charles Platkin is available forinterviews to discuss this innovative Internet site. Contact: Melissa Katz, Director of Public Relations, eFit,212-367-8534, melissa@efit.com . A sample of eFit's homepage canbe viewed at http://www.efit.com/page.html . This artwork can beused for any related story. ots Original Text Service: eFitInternet: http://www.newsaktuell.de Contact: Melissa Katz,Director of Public Relations, of eFit, 212-367-8534, ormelissa@efit.com

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