Leading International Marketers Sign on as Premier

Charter Advertisers With @Home Nederland Broadband InternetService AMSTERDAM, Netherlands (PROTEXT) - Bertelsmann's BOL.COM andUnilever Nederland B.V. Lead Charge Toward Broadband / Rich MediaAdvertising in European Marketplace @Home Nederland, the leading high-speed cable Internet servicein the Netherlands, today announced the first advertisers todeliver interactive, rich media advertising campaigns to thewired @Home Nederland subscriber. The charter advertisers,Bertelsmann's BOL.COM and Unilever Nederland B.V., will runcomprehensive online advertising campaigns on the @Home Nederlandbroadband service. Launched last month, the @Home Nederland experience bringseight channels of unique broadband content and multimediaapplications such as integrated Dutch and international news,video on demand, high-quality audio, and high- speed games toover 1.4 million households throughout the Netherlands. Harry Dekker, Senior Media Manager of Unilever Nederland B.V.,sees online advertising as a valuable addition to communicationsin the Dutch media landscape. "We believe that rich mediaadvertising with @Home Nederland is the path online advertisingwill take in the future," Dekker said. "We see our cooperationwith @Home Nederland -- and with Excite@Home in the US -- asthe best way to develop new digital marketing concepts. This way,we will create a unique interaction with our consumers." Unilever and Bertelsmann will leverage their own experiencewith interactive advertising, as well as @Home's knowledge of thebroadband market and expertise in rich media advertising. @Home'screative services group will work directly with each company andits advertising agency to design, create and deliver the ads onthe @Home Nederland broadband Internet service. "Our participation in @Home Nederland's Charter Advertisingprogram serves to emphasize the steps we've already taken in thebroadband Internet world," said Rick van Boekel of BOL.COM. "Itis BOL Nederland's aim to take a prominent position in the e-commerce market of media products. This ties in well with theextensive possibilities @Home offers its advertisers in regard togetting into contact with the @Home audience." "We are delighted to have these international marketingleaders join us in this exciting endeavor in the Netherlands,"said Suzan Fluitman, media development manger, @Home Nederland."Their participation signals a firm understanding of whatinteractive advertising in the broadband environment can deliverin the way of building and strengthening the bond betweenorganizations and their consumers and its increasingly prominentrole in the media mix." @Home Nederland offers the first fully integrated broadbandadvertising platform in Europe. Because the 'fat-pipe' cableconnection to consumers homes enables high-speed content deliveryand all plug-ins are built into the @Home browser, advertiserscan employ a variety of powerful multimedia such as video, audio,3-D and animation. Combining these rich media creative optionswith consumer profiling, ad serving and campaign successreporting capabilities offered by @Home, advertisers can sendhighly interactive, long- playing and targeted messages toconsumers on the @Home Nederland service. "Our @Home Nederland charter advertisers have the advantage ofour strong presence and expertise in rich media advertising onthe Excite@Home service in the US," said Susan Bratton, vicepresident of Market Development, Excite@Home Corporation. "Wehave more than two years experience working with digitalmarketing leaders to design, deliver and measure rich mediaadvertising in this high-speed, multimedia-rich environment. Welook forward to collaborating with Bertelsmann's BOL.COM andUnilever to deliver effective broadband advertising that helpsthem reach their online marketing goals." A 1998 rich media advertising effectiveness study conducted byIPSOS-ASI Interactive, the leading Internet market research firmin the United States, and co-sponsored by @Home and Intel, foundthat broadband advertising significantly increases brand recalland comprehension. The study also found that broadbandadvertising provides more effective branding experiences, engagesviewers for a longer period of time, and results in lower cost-per- branding impression (CPB). The charter advertisers announced their alliance with @HomeNederland today at @d:tech Europe, the world's leading conferenceon Internet marketing, advertising and commerce held in the RAIin Amsterdam. @Home is demonstrating the Excite@Home broadbandexperience and rich media advertising at the conference; and issponsoring a Rich Media Workshop designed to provide attendeeswith best practices and examples of how to harness the potentialof rich media advertising. For more information on the event orthe workshop, please visit www.ad-tech.com. About Bertelsmann AG Bertelsmann AG is the third largest media company in the worldwith annual sales of approximately DM 28 billion - including non-consolidated revenues. The company has significant interests inall areas of media including book, magazine and newspaperpublishing, music, television, online, film and radio. With morethan 600 individual companies, Bertelsmann currently employsnearly 60,000 people in more than 50 countries. About Unilever Nederland B.V. Unilever Nederland B.V. is a subsidiary of Unilever N.V.Unilever Nederland B.V. in turn has eight Dutch subsidiaries,which employ approximately 6400 people. As in other countries anational management board is responsible for the social, fiscaland financial policies and for the communication with government,consumer organizations and social groups. The subsidiaries allproduce under separate name and as a result have their ownidentity towards consumers, customers, employees and environment.The subsidiaries that focus on the consumer market sell theirproducts under well- known brand names. They have a relativelylarge staff for marketing and sales and are supported by specialdepartments for market research and advertising. The delivery ofnew products is an ongoing process, in which a close cooperationexists between the different business groups and the researchlabs of Unilever. About @Home Nederland Based in Amsterdam, @Home Nederland is a joint venture betweenExcite@Home, Intel Corporation, CasTel and Palet Kabelcom. @HomeNederland currently has distribution agreements with CasTel,Palet Kabelcom, and Nutsbedrijven Maastricht through which itreaches over 1.4 million households in the Netherlands. @HomeNederland currently employs 80 people in Amsterdam. The companydevelops and markets a Dutch version of @Home's high-speed cableInternet service in the Netherlands and the Flemish-speakingparts of Belgium by leveraging @Home's technology, content,systems and operating expertise combined with high quality Dutchand European content. Individuals seeking additional information can refer to the@Home Nederland website: http//www.home.nl. About Excite@Home Excite@Home (Nasdaq: ATHM) is a global media company based inRedwood City, Calif. Through the company's narrowband portal,Excite (www.excite.com), and broadband services, @Home and @Work,the company uniquely offers consumers content and interactiveservices across both narrowband and broadband, and advertisershighly targeted marketing solutions across all platforms ofdelivery. Leveraging the high-speed, always-on attributes ofcable, Excite@Home empowers unique multimedia applications thatgo beyond current Web experiences. The company will combine theExcite brand - one of the best known names on the Internet with70 percent recognition among Web users - with Home's broaddistribution -- a worldwide footprint resulting from itsagreements with 21 cable companies, to deliver on its vision of"All Band, All Device, All the Time." Excite@Home, @Home Network, @Work, @Home Nederland, @HomeBenelux, and the @ ball logo are registered trademarks of At HomeCorporation. All other product and brand names are trademarks ofthe respective owners. This press release contains forward-looking information withinthe meaning of Section 27A of the Securities Exchange Act of 1933and Section 21E of the Securities Exchange Act of 1934, and issubject to the safe harbors created by those sections. Theseforward-looking statements include statements related to: thetechnology path that online advertising will take in the future;the ability of rich media advertising on the @Home Nederlandservice to create a unique interaction with customers; theability of @Home Nederland's services group to work directly witheach company and its advertising agency to design, create anddeliver ads on @Home Nederland; the ability of broadbandinteractive advertising to build and strengthen the bond betweenorganizations and their consumers; the ability of advertisers toutilize the fully- integrated platform offered by @HomeNederland. Actual results may differ materially due to a numberof factors, including: the general public acceptance of broadbandrich media advertising; the technological, operational, andfinancial challenges of combining rich media with consumerprofiling, ad serving and campaign success reporting capabilitiesto allow advertisers to send highly interactive, long-playing andtargeted messages to consumers; and the ability of advertisers totake advantage of this rich media platform. The matters discussedin this press release also involve risks and uncertaintiesdescribed from time to time in @Home's filings with theSecurities and Exchange Commission. In particular, see the riskfactors described in @Home's Form S-3 filed on April 9, 1999 andin its Form 10-K for the year ended December 31, 1998 filed onFebruary 19, 1999. @Home assumes no obligation to update theforward-looking information contained in this press release. otsOriginal Text Service: @Home Nederland Internet:http://www.newsaktuell.de Contact: Leigh Dally of @Home Network/ Enliven, 781-768-2036, ldally@enliven.home.net or Teddi Hermanof Access Communications, 415-904-7070, ext. 250,therman@accesspr.com Web site: http://www.ad-tech.com Web site:http://www.home.nl

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