Hillvertising: A New Era in Advertising * The World’s First 10,000 Square Metre Online Billboard

14.05.2008, 11:08

Graz (Austria) May 14th (PROTEXT/ots) - Thomas Kager, an Austrianentrepreneur has recently developed the idea of "Hillvertising". A marriageof the two words ‘hill’ and ‘advertising’, Hillvertising is a new andinnovative way of selling advertising space both online and outdoors.Kager’s idea is to market squares of virtual advertising space on hiswebsite to companies and individuals who, after their purchase, willreceive one square metre of real outdoor advertising space for a five yearperiod.

What makes Hillvertising so interesting and different is that not only doesit take place online (in the form of pixels) but also live on a hillside inWest-Styria, a province in Austria. Potential buyers and established ownerscan view their advertisements via webcam on http://www.rentasquaremeter.com.

With his new advertising concept, Thomas Kager hopes to set the record forthe world’s largest billboard and also hopes to help his parents with theproject’s revenue.

"The buyer has the choice to place a large poster or a mosiac containingseveral advertisements on the square metre that he or she has purchased,"explains Thomas Kager. "It is a fantastic opportunity to use one’simagination!" When asked how he came up with the idea for Hillvertising,Kager mentioned that he was inspired by a quote from Mark Twain: "Manysmall things have been made large by the right kind of advertising."

Press-Contact:

Thomas Kager

Web: http://www.rentasquaremeter.com

E-mail: thomas.kager@dantho.com

Phone: +43-68110314188

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