General Motors and Warner Bros. Announce Multi-Year

Marketing Alliance / Chevy Venture Warner Bros. Edition MinivanUnveiled Burbank, Calif. (PROTEXT) - General Motors (NYSE: GM) andWarner Bros. announced today a long-term, multi-million dollarmarketing partnership. The historic deal provides GM category-exclusive promotional tie-ins that match the auto maker's brandswith Warner Bros.' wealth of properties and products. Phil Guarascio, GM vice president for advertising andcorporate marketing joined Dan Romanelli, President, Warner Bros.Consumer Products on the Warner Bros. Studios lot to make theannouncement and to unveil the Chevy Venture Warner Bros. Editionminivan. "What makes this deal so attractive is the opportunity for along-term planning horizon that integrates the full complement ofWarner Bros. assets and brands across General Motors to create aricher engagement with our target customers," said Guarascio. "Noother advertiser-studio deal comes close to the breadth ofopportunity that this contract creates for both partners." The four-year agreement provides 15 multi-million dollarpromotional partnerships across many of Warner Bros. divisions,including Warner Bros. Films, The WB Television Network, WarnerBros. Studio Stores, and Warner Music. It also gives GeneralMotors a "first-look" at all promotional partnershipopportunities associated with these divisions. "The combined strength of these brands enhances our traditionof bringing creative promotions to consumers in order to getvalue added exposure for our products and properties," saidRomanelli. "When you begin matching GM's 54 different brands withWarner Bros.' products and properties, whose depth and breadthare unmatched, the possibilities are limitless." As part of the announcement, the Chevy Venture Warner Bros.Edition minivan was unveiled. The vehicle, which goes intoproduction this month at GM's assembly facility in Doraville,Georgia, features a state-of-the-art entertainment system thatwill bring Warner Bros.' 75 years of entertainment history to thefamily road-trip. Upon purchasing a Chevy Venture Warner Bros. Edition minivan,consumers will become part of a relationship that will give themspecial access to Warner Bros. entertainment. The relationshipbenefits include free videos and compact discs as well as specialdiscounts at Warner Bros. Studio Stores, early access to SixFlags theme parks, sneak previews of Warner Bros. movies, andadditional amenities that are currently being developed. As part of the licensing agreement, the minivan will be badgedwith Warner Bros., Family Entertainment and Chevy Venture logosand will be available in three special edition colors with satin-finished bodyside moldings, fascias and door handles exclusive tothis vehicle. "We are all excited about the possibilities this relationshipcreates as our GM brands identify innovative promotionalactivities with the Warner Bros. family," Guarascio added. "Itsets a new precedent for how marketing partners can fullyleverage their assets to develop new experiences for theirconsumers." ots Original Text Service: General MotorsCorporation Internet: http://www.newsaktuell.de Contact: DonnaFontana of GM, (USA) 313-667-2256 Karine Joret of Warner Bros.Consumer Products (USA) 818-954-6138; or Dan Hubbert ofChevrolet, (USA) 313-667-4013 Web site:http://www.gm.com/chevrolet

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