Friendster Launches Fan Profiles * New Profiles Provide Self-promotion Features To Musicians, Artists, Non-profits, Models and More

San Francisco (USA) 28 September (PROTEXT/PRNewswire) - Friendster, Inc.(http://www.friendster.com) today announced the launch of Fan Profiles, anew feature enabling over 40 different entity types - such as musicians,artists, models, non-profits, athletes and more - to connect with existingfans and build a fan base within Friendster's global community. Fanprofiles come with an extended set of promotional features including massemail capabilities, contact list management, unlimited fan base aggregationand more. Fan Profiles offer entities immediate access to over 50 millionregistered Friendster members, and give those seeking online exposure anew, powerful tool.

(Photo: http://www.newscom.com/cgi-bin/prnh/20070927/AQTH110-a)

(http://www.newscom.com/cgi-bin/prnh/20070927/AQTH110-b)

Fan Profiles add a new dimension to Friendster's broad and global socialnetwork, and the feature has the potential to gain traction domesticallyand internationally. Friendster currently receives nearly 30 millionmonthly unique visitors and serves over 250 million pages daily to a userbase in more than 75 countries.(i) Additionally, Friendster is a top-100Web site in 17 countries on four continents.

"Friendster is making a clear distinction between 'friends' and'fans,'which allows Fan Profile owners to build a genuine fan base," saidJeff Roberto, marketing director at Friendster. "We're giving entitiesaccess to a feature set that promotes them, even when they're not online.After creating a Fan Profile, it continuously promotes you or yourorganization to more people via the fans already connected to you, andpublicly via major search engines."

The Friendster Fan Profile engine consists of:

- You (the artist or organization): By creating and updating a fan profileand inviting fans to join your network, you set off a chain reaction ofnotifications on and off Friendster. Your fans receive updates every timeyou edit your profile, update your blog, upload photos or embed content(like audio, video or widgets).

- Fans: Every time a new fan joins your network, they promote you to theirfriends. Friends are notified both on their homepages and by email (if theysubscribe to email updates). Friendster maintains a differentiation betweenfan networks and friend networks, which gives fan profiles a high level ofvisibility on the network and makes it easy for fans to promote them tofriends.

- The Web: Fan profiles come optimized for Web search, allowing them to getpicked up in major search engines like Google and Yahoo! As more fans joinyour network and more content gets posted to your page, your search rankingincreases.

Artists and organizations can request a Fan Profile by going tohttp://www.friendster.com/fanprofiles.

Independent artists and non-profit organizations without large marketingbudgets and resources can utilize Fan Profiles to get the word out aboutthemselves. Fan Profiles contain a bulk invitation feature which enablesmass fan requesting via contact lists. Fan Profiles also have a an auto-fanapproval setting which saves the artist or organization from manuallyapproving every fan request, so fan networks continue to grow with verylittle maintenance.

"We're using a Friendster Fan Profile to take our band to the next level,"said Greg Federspiel, a member of Making April(http://www.friendster.com/makingapril). "We've been a featured artist onMTV's 'Laguna Beach'and we've sold over 75,000 singles on iTunes; the nextstep for us is a solid record deal. Our Fan Profile will help us getthere," he said.

Popular existing Fan Profiles include:

- Hillary Clinton (politician):

http://profiles.friendster.com/hillary2008

- Dane Cook (comedian):

http://profiles.friendster.com/danecook

- Polar bears (non-profit):

http://profiles.friendster.com/onthinice

- Gnarls Barkley (artist):

http://profiles.friendster.com/gnarlsbarkley

- Karen Kong (singer):

http://profiles.friendster.com/karenkong

- Fall Out Boy (band):

http://profiles.friendster.com/fobonline

- Seventeen (magazine):

http://profiles.friendster.com/seventeenmag

Fan Profiles are currently supporting entities such as: Actors, actresses,artists, artist management, athletes, authors, bands, bars, bloggers,churches/religious groups, comedians, comics, DJs, dancers, directors,editors, education associations, events, fan clubs, fashion, festivals,film/video, instructors, journalists, models, musicians, non-profits,photographers, political organizations, politicians, promoters, publishers,publications, radio shows, record labels, restaurants, singers, TV shows,teachers, teams, travel, venues, Web sites and widgets.

About Friendster

With more than 50 million members worldwide, Friendster is a leading globalonline social network. Friendster is focused on helping people stay intouch with friends and discover new people and things that are important tothem. Online adults, 18 and up, choose Friendster to connect with friends,family, school, social groups, activities and interests. Friendster pridesitself in delivering a clean, user-friendly and interactive environmentwhere users can easily connect with anyone around the world. Friendster hasa growing portfolio of patents granted to the company on social networking,with more expected over the next several months. Headquartered in SanFrancisco, California, Friendster is backed by Kleiner Perkins Caufield &Byers, Benchmark Capital, DAG Ventures and individual investors. For moreinformation, visit: http://www.friendster.com.

(i) comScore Media Metrix, August 2007

Web site: http://www.friendster.com

Source: Friendster, Inc.

Contact: Lerin O'Neill of The Hoffman Agency, tel.: +1-408-975-3037,e-mail: loneill@hoffman.com, for Friendster, Inc.; Photo:/20070927/AQTH110-a,http://www.newscom.com/cgi-bin/prnh/20070927/AQTH110-b,AP Archive: http://photoarchive.ap.org, AP PhotoExpress Network: PRN14,PRN15, PRN Photo Desk, e-mail: photodesk@prnewswire.com

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