ExxonMobil Launches Advertising Campaign to Announce New Company
3.12.1999, 18:05
Irving, Texas (PROTEXT) - Exxon Mobil Corporation (NYSE: XOM)has launched a global advertising campaign announcing thecompletion of the ExxonMobil merger. The campaign communicatesExxonMobil's readiness to take its place as an industry leader inalmost every aspect of the worldwide petroleum and petrochemicalsbusiness. The campaign, developed by DDB New York, will reachExxonMobil's audiences worldwide through a global print,broadcast and internet campaign. "Our objective is to be the world's premier petroleum andpetrochemical company -- one that will be able to distinguishitself in terms of its unique abilities and performance," saidKen Cohen, vice president of ExxonMobil Public Affairs. "Whilethis advertising campaign emphasizes more than 200 years ofExxonMobil experience, we also want our customers, shareholders,business partners and host governments to know that we're readyto begin a new era that capitalizes on the combined talents andassets which make this a vital new company." The ExxonMobil ads highlight the company's experience in theindustry and its resources -- human, financial and technological-- which will allow the company to compete for opportunities inthe competitive global oil and chemical business even moreeffectively than its parent companies did. The advertising campaign will run in the United States andpan-regionally in Europe, Asia, the Middle East, Latin Americaand Africa. Print ads will run internationally in newspapers andmagazines, including Newsweek, TIME, the New York Times, USAToday, the Financial Times, the Wall Street Journal, theEconomist, the Far Eastern Economic Review, Africa Today and theMiddle Eastern Economic Digest, as well as in major marketnewspapers. Television commercials, which complement the print ads, willrun as 15-second spots airing on business and financialprogramming. Television properties include CNN, CNNI, CNBC, theBBC and the Arabic networks JSC, MBC and LBC. Internet advertisements will appear on a wide variety ofbusiness and financial sites, including CBS Marketwatch(www.cbsmarketwatch.com), Dow Jones/WSJ interactive(www.dowjones.wsj.com), and The Street.com (www.thestreet.com).ots Original Text Service: Exxon Mobil Corporation Internet:http://www.newsaktuell.de Contact: Media Relations of ExxonMobil Corporation, (USA) 972-444-1107 Company News On-Call:http://www.prnewswire.com/comp/143842.html or fax, (USA) 800-758-5804, ext. 143842 Web site: http://www.exxon.mobil.com
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