Exactis.com Unites With ft.com to Provide 'News by E- Mail' Program / Agreement Highlights Exactis.com's Focus on Large Domestic And International Media Compani

DENVER (PROTEXT) - Exactis.com Inc., a leading provider ofpermission-based e-mail marketing and communications solutions,announced today an agreement to provide its services to ft.com,the global business Web site of the Financial Times. Exactis.comwill deliver customized ft.com e-mail newsletters to thousands ofsubscribers on a daily and weekly basis through ft.com's "News byE-mail" program. "The "News by E-mail" program, which delivers the day's newsheadlines direct to our users' desktops, underscores ft.com'sposition as the pre-eminent resource for business people aroundthe world," said Emma Philip, product development manager,ft.com. "Because of Exactis.com's experience and highly flexiblee-mail systems, our users can tailor the daily and weekly newsthey receive to their personal preferences and be assured theirnews arrives at the start of the business day. Exactis.comprovides a professional service that complements our own qualitystandards." To receive their news by e-mail, users simply log onto ft.comand subscribe to one or more of the 10 targeted newsletters.Topics include banking and finance, energy, Internet and e-commerce, IT industry, media and entertainment, personal finance,telecommunications, and daily and weekly news summary. Users maychoose whether to subscribe to the newsletters in text orgraphically rich HTML formats. Headquartered in London, ft.com has more than two millionregistered users in more than 230 countries. It is one of twolarge international media companies to select Exactis.com thisyear. The other is The Economist, which selected Exactis.com asits e-mail provider in February. Both companies appreciateExactis.com's ability to scale to handle e-mail volume growth. "People look to the Internet and e-mail to get their dailynews, stock quotes and portfolio updates. ft.com has been quickto recognize that it can add substantial value to its users bybringing the news to them in an easily digestible format thatcomplements their busy lifestyles," said Tom Detmer, presidentand CEO of Exactis.com. "A targeted e-mail program helps thembuild powerful, loyal relationships with customers." Exactis.com has already achieved measurable results forft.com. Within two weeks, more than 36,000 people subscribed tothe program as a result of a "News by E-mail" promotional mailingsent by ft.com to the company's subscriber base via Exactis.com.Within the first week that the program went live on the ft.comWeb site, more than 75,000 people signed up for the newslettersboth through the site and in response to the promotional mailing.Now that the program is live, anyone visiting ft.com cansubscribe to "News by E-mail." About ft.com ft.com is the world's leading international business Web siteand has over two million registered users and 500,000 uniqueusers each month. It generates the most advertising revenue ofany UK site. Its unparalleled news, comment and analysis arecombined with unique research and data to create a truly powerfulutility for business people. ft.com is free to users and does notrequire them to register, except for certain high-value servicessuch as the Portfolio share monitoring service and GlobalArchive, a searchable database of five million articles from3,000 international publications. About Exactis.com Exactis.com's clients, primarily in the media, financialservices and e-commerce industries, use Exactis.com solutions tocommunicate news and information and deliver event-triggeredcommunications. Clients include Charles Schwab & Co. Inc., SonyMusic Entertainment Inc., American Express, MSNBC and TribuneMedia Services. Founded as Mercury Mail in 1995 and then known asInfoBeat, Exactis.com has headquarters in Denver. Contact Exactis.com at: 707 17th St., Suite 2850, Denver, CO 80202, USA Internet: http://www.exactis.com Telephone: 303-675-2300 Fax: 303-675-2399 Toll Free: 888-675-2479 Contact ft.com at: One Poultry London EC2R 8FT Internet: http://www.ft.com Telephone: +44 (0) 207 643 2266 ots Original Text Service:Exactis.com Internet: http://www.newsaktuell.de Contact: ToryPearson of Exactis.com, 303-675-5818 (in the USA),vpearson@exactis.com; or Jennifer Miller of LawsComm, 303-755-4400 (in the USA), jenm@lawscomm.com, for Exactis.com Web site:http://www.ft.com Web site: http://www.exactis.com

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