European Internet Churn Rate At 25% Reports The Strategis Group

Washington (PROTEXT) - In its new report, European InternetUser Trends: 1999, The Strategis Group finds that nearly one infour Internet users in Britain and France are likely to switchInternet service providers (ISPs), although German usersexhibited lower churn potential. High costs of service, resultingfrom phone charges for time spent online, make for an expensiveInternet bill and users are seeking ISPs which offer lower or noInternet access fees. "Internet users in the three largest European marketsdemonstrate a high likelihood of switching their ISP because ofprice," states consultant Neil Rochlani. "This is particularlytrue in the UK where the huge migration to free Internet accessentirely changed the access services marketplace." Percentage of Internet Users that Switched ISPs Because ofPrice UK

61% France

37% Germany

43% US

26% Source: The Strategis Group, Inc. Based on a representative survey sample of 750 British, Frenchand German adult Internet users, European Internet User Trends:1999 provides in-depth user profiles, market segmentation andusage behavior including online purchasing. Despite being online for an average of less than 2 years, over50 percent of British and French residential Internet users haveswitched service providers. In the U.S., where the averagelength of service is almost 3 years, only 37 percent of usershave switched ISPs. Moreover, nearly one out of every fourInternet users (24 percent) in the UK intends to change ISPs inthe next three months. Percentage of Internet Users that have Switched ISPs and Thosethat Intend to in the Next 3 Months

UK

France

Germany

US Have Switched

52%

50%

24%

37% Intend to Switch

24%

18%

12%

14% Source: The Strategis Group, Inc. The Strategis Group's new report, European Internet UserTrends: 1999, provides a comprehensive look at Internet use inFrance, Germany, and the UK. Topics covered include: * Internet user profile * Internet use - home vs. work * Home Internet service providers * Home interest in high-speed access * Internet commerce and content The Strategis Group, an edr (e-data resources) company -- withoffices in Washington, DC, London, and Singapore -- publishes in-depth market research reports, provides customized consultingservices, and supplies continuous information solutions to thecable TV, satellite, Internet, competitive telephony, broadband,and wireless communications industries. The Strategis Group'smarket studies, valuations, and strategic planning providecrucial information to communications industry leaders throughoutthe world. European Internet User Trends: 1999 is available forUS$2,000 in hard copy and US$3,000 for HTML or PDF. Pleasecontact an account executive at 202/530-7500 (voice), 202/293-7933 (fax), sales@StrategisGroup.com (e-mail) or visithttp://www.StrategisGroup.com for more sales information. otsOriginal Text Service: The Strategis Group Internet:http://www.newsaktuell.de Contact: Neil Rochlani of TheStrategis Group (USA) 202-530-7577 ornrochlani@StrategisGroup.com Web site:http://www.StrategisGroup.com

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