Ducati Motor Holding Announces Record 31% Increase in

1999 Second Quarter Sales BOLOGNA, Italy (PROTEXT) - Ducati Motor Holding S.p.A. (NYSE:DMH; Borsa Italiana S.p.A: DMH), a leading manufacturer of highperformance motorcycles, today announced record consolidatedsales for the second quarter and six months ended June 30, 1999. Total sales for the 1999 second quarter increased 30.8% toLit. 196.1 billion (US$104.6 million) from Lit. 149.9 billion(US$79.9 million) for the second quarter of last year. This gainwas driven by strong motorcycle, spare parts and accessoriessales in Ducati's principal markets. Second quarter sales of Ducati motorcycles were Lit. 168.2billion, an increase of 31.0% over the second quarter last year,and represented 85.8% of sales. Shipments of Ducati motorcyclesin the second quarter totaled 11,963 units, an increase of 26.6%over the comparable quarter last year, and were led by Monster(+83%) and 996 Superbike (+46%) sales. During the second quarter, sales of motorcycle-relatedproducts, including spare parts, technical accessories and therecently-launched apparel line, rose 47.9% to Lit. 25.4 billion,compared to the year-ago period. Performance accessories andapparel alone more than doubled to Lit. 9.9 billion versus Lit.4.2 billion last year. Although official world registration data are not yetavailable, selected information and the Company's best estimatesfor the second quarter suggest that Ducati's motorcycleregistrations rose 20% compared to the same quarter a year ago. Federico Minoli, Chairman and Chief Executive Officer, stated,"We are extremely pleased with the strength of our second quartertop-line growth, which exceeded our expectations during ourhighest-volume selling season of the year. We are particularlydelighted with the performance of our apparel and accessoriesproduct lines, the success of which demonstrates strong customeracceptance of these branded products' design and technicalfunctionality. This robust performance reinforces our confidencethat we will achieve our stated growth objectives both in termsof motorcycles and related products." For the first six months of 1999, total sales increased 23.0%to Lit. 330.9 billion from Lit. 268.9 billion in the first sixmonths of last year. First-half sales of motorcycles increased23.1% to Lit. 288.3 billion over first half last year, andrepresented 87.1% of sales. First-half shipments totaled 20,073units, an increase of 20.2% over last year's comparable period,led by Monster (+41%) and 996 Superbike (+14%). First-half salesof motorcycle-related products rose 38.9% to Lit. 38.1 billionover last year. While official six-month world registration data are not yetavailable, the Company's best estimates suggest thatregistrations increased 17% during the first half compared to thesame period a year ago, with particular strength in NorthAmerica, Italy, Japan and Germany. During the second quarter, nine additional new DucatiStoresexclusively selling Ducati motorcycles and accessories wereopened, bringing the total to 41 stores worldwide at quarter-end.During the 1999 third quarter, planned store openings includeComo and a second Milan store in Italy, Bruge in Belgium, andBraunschweig and Oberhausen in Germany. Founded in 1926, Ducati builds racing-inspired motorcyclescharacterized by unique engine features, innovative design,advanced engineering and overall technical excellence. Ducati haswon seven of the last nine World Superbike Championship titlesand more individual victories than the competition put together.The Company produces motorcycles in four market segments whichvary in their technical and design features and intendedcustomers: Superbike, Supersport, Monster and SportTouring. TheCompany's motorcycles are sold in more than 40 countriesworldwide, with a primary focus in the Western European and NorthAmerican markets. For more information about the Company, pleasevisit its web site at http://www.Ducati.com. This press release contains statements that are forward-looking and are subject to a number of risks and uncertaintiesthat could cause actual results to differ materially from thoseanticipated, as described in the Company's prospectus dated March23, 1999.

Ducati Motor Holding S.p.A. and Subsidiaries

Net Sales and Shipment Data

Three Months Ended

Three MonthsEnded

June 30,

June 30,

June 30, June30,

1999

1998

19991998 Net Sales (Lire in millions, US$ in thousands) Motorcycles

Lit. 168,183 Lit. 128,410 US$ 89,708 US$68,493 Spare Parts, Accessories, Apparel

25,432

17,200

13,5659,175 Miscellaneous Other 2,474

4,273

1,3202,279 Total net sales

Lit. 196,089 Lit. 149,883 US$ 104,593 US$79,947 % Change

+30.8% Ducati Units Motorcycle shipments:

%Change North America

1,462

1,288+13.5% Europe

9,832

7,593+29.5% Japan

380

138+175.4% Rest of World

289

427

-32.3% Total

11,963

9,446+26.6% Motorcycle product mix: Sport Segment (Superbike & Supersport)

4,419

5,035

-12.2% Monster

6,611

3,623+82.5% SportTouring

933

788+18.4% Total

11,963

9,446+26.6% Note: On June 30, 1999, US$ = 1,874.78 Italian lire.

On January 1, 1999, the conversion rate was fixed suchthat

Euro = 1,936.27 Italian lire.

Ducati Motor Holding S.p.A. and Subsidiaries

Net Sales and Shipment Data

Six Months Ended

Six MonthsEnded

June 30,

June 30,

June 30, June30,

1999

1998

19991998 Net Sales (Lire in millions, US$ in thousands) Motorcycles Lit. 288,344 Lit. 234,211 US$ 153,802 US$124,927 Spare Parts, Accessories, Apparel

38,114

27,449

20,33014,641 Miscellaneous Other 4,460

7,278

2,3793,882 Total net sales

Lit. 330,918 Lit. 268,938 US$ 176,511 US$143,450 % Change

23.0% Ducati Units Motorcycle shipments:

%Change North America

3,003

2,476+21.3% Europe

15,963

13,044+22.4% Japan

648

210+208.6% Rest of World

459

974

-52.9% Total

20,073

16,704+20.2% Motorcycle product mix: Sport Segment (Superbike & Supersport)

7,899

7,950

-0.6% Monster

10,334

7,315+41.3% SportTouring

1,840

1,439+27.9% Total

20,073

16,704+20.2% Note: On June 30, 1999, US$ = 1,874.78 Italian lire.

On January 1, 1999, the conversion rate was fixed suchthat

Euro = 1,936.27 Italian lire. ots Original TextService: Ducati Motor Holding S.p.A. Internet:http://www.newsaktuell.de Contact: Investors - Lynn Morgen,Carolyn Capaccio, or Teresa Kollappallil, all of Morgen-WalkeAssociates, 212-850-5600, or Caroline Bruel or CatherineJuillard, 33-1-47-03-6810; Media - Michael McMullan or StacyRoth, both of Morgen-Walke Associates, 212-850-5600; or MadeleineResener, 33-1-47-03-6810, or Jason M. Jacobs of Ducati MotorHolding S.p.A., 39-051-6413-222 Web site: http://www.Ducati.com

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