Callaway Golf Is #1 in Drivers, Fairway Woods and

Irons - on Five Major Tours and at Retail CARLSBAD, Calif. (ots-PRNewswire) - Fueled by the successfulintroduction of its latest technological breakthrough, the HawkEye(R) line of titanium metal woods, Callaway Golf (NYSE: ELY)enters golf's major championship season as the majormanufacturing champion -- the #1 choice in drivers, fairway woodsand irons on the five major professional tours around the worldcombined for the period of January 7 to March 14, 1999. Callaway Golf's tour dominance continues despite a number ofmajor spending cutbacks by the company, including a reduction intour spending of $7 million from 1998 levels. The cuts alsoincluded reduction or elimination of bonus pools and tee-upprograms, yet Callaway has maintained its position as both thepredominant clubs of choice among touring pros and as the #1selling brand at retail. "This reinforces our belief that superior products are thiscompany's biggest asset," said Ely Callaway, Founder and CEO ofCallaway Golf. "We have been able to maintain and, in some cases,expand our market share while significantly lowering our spendingon the professional tours. This demonstrates that professionalscontinue to choose our golf clubs to make their living and thatamateur golfers around the world, regardless of gender and skilllevel, find that our golf clubs give them the most satisfactionand more opportunities to hit enjoyable shots more often." The facts on Callaway Golf's 1999 tour penetration for theperiod according to the Darrell Survey: -- PGA Tour: Nearly one of every three PGA Tour pros (30.1%)uses a driver made by Callaway Golf. That represents a decreasefrom 1998 levels of 38.8%, but is offset by an increase infairway wood penetration -- which is up to 34%, easily #1 on theTour. -- Senior PGA Tour: Callaway is #1 in driver usage at 36%, #1in fairway wood usage at 41%, and #1 in iron usage at 22.4% -- aclean sweep. The increase in fairway wood usage (up from 36% in1998) comes despite the fact that Callaway Golf does not pay tee-up or pool money for fairway wood use. -- LPGA: Seven of 10 LPGA pros (71.2%) use Callaway Golffairway woods. That is an increase over 1998 levels (67%) and isindicative of Callaway Golf's dominance on the LPGA. Drivers fromCallaway Golf are #1 at 56% usage and Big Bertha Irons fromCallaway Golf are an overwhelming #1 choice, used by 43.9% ofLPGA pros compared to 13.9% by our nearest competitor. In thefirst eight tournaments on the LPGA schedule, five winners useddrivers made by Callaway Golf. -- Nike Tour: Although the company has no driver pool ordriver tee-up programs on this tour, Callaway Golf remains astrong #1, both in driver usage (45%) and fairway wood usage(45.1%). -- PGA European Tour: An ocean away, the story is the same.Callaway Golf's drivers and fairway woods both are #1 among proson the PGA European Tour, with a driver penetration of 47.6%compared to 14.6% by the nearest competitor, and a fairway woodmargin of 54.3% compared to 13.6% by the nearest competitor. -- The vast majority of the Callaway drivers and fairwaywoods in use on the tours are various models of the Big Bertha(R)line. Counting all five major tours combined from January 7 to March14, 1999, the numbers from the Darrell Survey are as follows:Drivers from Callaway Golf are used by 42.3% of pros (nearestcompetitor is 22.6%); Fairway Woods by Callaway Golf are used by52% of pros (nearest competitor is 13.8%); Irons by Callaway Golfare used by 18.3% of pros (nearest competitor is 15.9%).According to figures compiled by Golf Datatech and SportsResearch Inc.'s Golf Dealer Trends reports, Callaway Golf was the#1 seller of woods and irons at retail for all of 1998 and forthe first month of 1999 -- the most recent period for whichfigures are available. All the numbers add up to a single indisputable fact: CallawayGolf clubs are #1 with golfers around the world, from highlyskilled professional to amateurs. For more information about Callaway Golf Company, please visitour Web site at www.callawaygolf.com. ots Original Text Service:Callaway Golf Company Internet: http://www.newsaktuell.deContact: Larry Dorman, Mike Galeski, or Jamie Taylor, all ofCallaway Golf Company, 760-931-1771 Web site:http://www.callawaygolf.com

Upozorňujeme odběratele, že materiály označené značkouPROTEXT nejsou součástí zpravodajského servisu ČTK a nelze jepublikovat pod její značkou. Jde o komerční sdělení zadavatele,který je ve zprávě označen a který za něj nese plnou odpovědnost.

PROTEXT