Callaway Golf Introduces Hawk Eye(R) Tungsten Injected Titanium Irons - The Best Titanium Irons Callaway Has Ever Created

Carlsbad, California (PROTEXT) - In a technologicalbreakthrough designed to help golfers take control of their ironshots and inject more fun into their games, Callaway Golf Company(NYSE: ELY) announces the introduction of Hawk Eye TungstenInjected Titanium Irons. Each of these revolutionary new irons isinjected with the exclusive new Callaway Tungsten Weight Matrix,a heavy mixture of tungsten and other metals that creates aprecisely placed, extremely low center of gravity to help golfershit shots with optimum trajectory and maximum forgiveness. Created as the premium companion to the best-selling Great BigBertha(R) Hawk Eye Titanium Woods, the Hawk Eye Tungsten InjectedTitanium Irons also are loaded with the superior design featuresand playability benefits that golfers worldwide have come toexpect from Callaway Golf. The new Hawk Eye Tungsten InjectedTitanium Irons are now available in select golf shops across thecountry, replacing the Company's previous line of Great BigBertha Tungsten*Titanium Irons. Designed by Callaway's Senior Executive Vice President andChief of New Golf Club Products Richard C. Helmstetter and histeam, the Hawk Eye Tungsten Injected Titanium Irons have a numberof significant new design features. Each Hawk Eye Iron is castfrom titanium with an interior weight cavity that runs inside thelength of the clubhead's sole and extends upward behind thecenter of the clubface. Small, uniformly sized tungsten spheresare placed low and deep in the weight cavity, which is theninjected with a dense molten metal. This molten metal surroundseach of the tungsten spheres and locks them in place as themixture cools, melding into our exclusive Callaway TungstenWeight Matrix. In a Hawk Eye 5-iron, the super heavy CallawayTungsten Weight Matrix constitutes only 27 percent of theclubhead's volume while accounting for 45 percent of its weight. "In the modern game, in irons, control is what you want," Mr.Helmstetter said. "You want the ball to hit and stop, not hit thegreen and roll like a driver. The Hawk Eye Irons were designed toproduce that trajectory, flighting the ball high and landingsoft. This is a direct result of using the Callaway TungstenWeight Matrix to create a substantially lower center of gravityin these irons compared to any other irons we've ever designed.For example, the Hawk Eye 5-iron has a center of gravity that isapproximately 24 percent lower than both the Great Big BerthaTungsten*Titanium and Big Bertha X-12(R) 5-irons. And because theweight is spread across the sole of the club, there's greaterresistance to twisting on off-center hits for added forgiveness." The Callaway Tungsten Weight Matrix allows Callaway Golf toposition the center of gravity in the best possible location ineach of the Hawk Eye Tungsten Injected Titanium Irons. In thelong irons, the Callaway Tungsten Weight Matrix creates thelowest center of gravity in any iron design in the Company'shistory to help create a high ball flight. In the short irons,the Callaway Tungsten Weight Matrix is fine-tuned to provide aslightly higher center of gravity to enhance control and optimizetrajectory. As with every new Callaway Golf product introduced since theCompany first revolutionized the industry with the original BigBertha(R) Driver, Hawk Eye Tungsten Injected Titanium Irons havebeen designed to be demonstrably superior to, and pleasinglydifferent from, any comparable golf club on the market. Hawk EyeTungsten Injected Titanium Irons conform to United States GolfAssociation Rules. "We are going to great lengths to illustrate the benefits ofour new Hawk Eye Irons to consumers and the trade," said BruceParker, President of Callaway Golf Sales Company. "These ironspresent a challenge to us, because even though they are by farthe best-performing titanium irons we've ever made, the lion'sshare of the technology involved is hidden inside the clubhead,and is therefore not visible. We are confident that once golfershit the Hawk Eye Irons, they will easily see and feel theperformance benefits we have built in." Other design features of Hawk Eye Tungsten Injected TitaniumIrons include a new sole design and an elegant new look for theclubhead. Hawk Eye Irons feature a four-way cambered sole to helpreduce digging on shots from the fairway. This feature also helpsthe clubheads to glide more easily through thick rough and sand.Golfers will also notice the striking, more traditionalappearance of the Hawk Eye Irons, including a sandblasted faceand a thinner topline. Of course, Hawk Eye Tungsten InjectedTitanium Irons also include proven Callaway Golf design featuressuch as S2H2(R) (Short Straight Hollow Hosel) and Tru-Bore(R)Technology for unmatched perimeter weighting and feel. Hawk EyeIrons also utilize the patented 360-degree variable undercutchannel to help move weight toward the perimeter of the clubheadfor solid feel on every shot. Hawk Eye Tungsten Injected Titanium Irons are available in 1-iron through 9-iron with pitching, approach, sand and lob wedges.The complete line of Hawk Eye Irons will be available in bothright- and left-handed models, as well as Ladies' Gems. Shaftoptions include the new Hawk Eye Graphite series in light,regular, firm and strong flexes, Ladies' Gems Graphite, and theHawk Eye Steel uniflex shaft. The suggested retail price for thenew Hawk Eye Tungsten Injected Titanium Irons with graphiteshafts is $1,249 for a set of eight. Hawk Eye Tungsten Injected Titanium Irons are available inselected retail shops across the country. For more informationand for photographs, visit the company's Web site atwww.callawaygolf.com. If you would like to receive Callaway Golf's press releasesvia email in the future, please send your requests to:newslist@callawaygolf.com. ots Original Text Service: CallawayGolf Company Internet: http://www.newsaktuell.de Contact: LarryDorman or Krista Mallory of Callaway Golf Company, 760-931-1771Web site: http://www.callawaygolf.com

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