Blu-ray Disc Association Press Conference at IFA 2008 * The Future is bright. The Future is Blu.

Berlin (Germany) 17 July (PROTEXT/ots) - You are invited to attend theBlu-ray Disc Association Press Conference at IFA 2008.

2008 is Blu-ray's year. Already it is growing faster then DVD did in Europeand that speed of growth is increasing rapidly.

Join us for this important press conference and hear from leaders in themovie and music industries, Europe's premier retailers, CE equipmentmanufacturers and the BDA's leaders about the next steps in making themainstream thoroughly Blu.

The Blu-ray Disc Association press conference will be hosted by Sony Europein Hall 4 at the IFA Fairground, starting promptly at 17.00 hrs on Thursday28 August.

A number of announcements by content creation industry leaders and Europeanretailers will be followed by questions & answers.

Afterwards, you are invited to join a press reception where you can talkwith many BDA member representatives face-to-face and 1-2-1.

To register and confirm your attendance, please contact us directly.

About IFA:

The IFA in Berlin is the world's leading trade show for the general publicand the CE industry's number one venue for doing business. All of the majorConsumer Electronics brands present themselves at this unique businessevent. A showcase for innovation and the technology of tomorrow.

Contact:

Marlies Peine

Hering Schuppener

Unternehmensberatung für

Kommunikation GmbH

Kreuzstrasse 60

D-40210 Düsseldorf

Tel.: +49-211-430 79 38

E-mail: mpeine@heringschuppener.com

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