Avery Dennison and Sony Chemicals Form Alliance to

16.06.1999, 17:39

Combat Apparel Fraud With Nocopi Technology West Conshohocken, Pa. (PROTEXTN) - Avery Dennison (NYSE: AVY;PSE) VIP Converted Products and Sony Chemicals Corporation ofAmerica jointly announce today that they will introduce a newpatented covert security system to combat fraud in the globalapparel industry. Manufactured by Sony and marketed by AveryDennison, this new security system incorporates patentedtechnology from Nocopi Technologies, Inc. (OTC Bulletin Board:NNUP). Sony Chemical's product development and its alliance withAvery Dennison are in response to the growing need for protectionin the brand name and private label apparel markets. Trademarkinfringement and counterfeit products cost U.S. companies morethan $200 billion annually as reported by the InternationalAntiCounterfeiting Coalition (IACC). Increases in global apparelproduction and sourcing indicate exponential growth incounterfeit products within the apparel industry. Manufacturers require a means to mark branded products and toidentify counterfeits without altering or alerting their supplychain. "Using Avery Dennison's global network of productidentification service bureaus, this revolutionary technologyintegrates covert anti-counterfeit product protection withinexisting tags and labels for floor ready distribution," saidSimon Coulson, Vice President and General Manager of AveryDennison VIP Converted Products. "Brand owners have productprotection without disrupting or informing their supply chain." "We are excited about the opportunity to incorporate Nocopi'scovert security system into our proprietary thermal transferribbon products as well as working with Avery Dennison to bringthis exciting technology to the market," said Joseph Morgan,President of Sony Chemicals Corporation of America. Avery Dennison (NYSE: AVY; PSE) develops, manufactures andmarkets innovative self-adhesive solutions for consumer productsand label systems. Based in Pasadena, Calif., the Company had1998 sales of $3.5 billion and makes a wide range of products forconsumer and industrial markets, including Avery-brand officeproducts, Fasson-brand self-adhesive materials, peel-and- stickpostage stamps, battery labels, automated retail tag and labelingsystems, and specialty tapes and chemicals. Sony Chemicals Corporation of America is a subsidiary of SonyChemicals Corporation, Japan, a worldwide technology leader thatmanufacturers magnetic recording material, thermal transferprinting ribbons, adhesives and adhesive tapes, and electronicmaterials and parts. Sony occupies a manufacturing anddistribution facility in Mt. Pleasant, Pennsylvania, servingNorth and South America. It serves global markets throughaffiliated manufacturing and distribution facilities locatedthroughout the world. Nocopi Technologies, Inc. (OTC Bulletin Board: NNUP) wasfounded in 1984 and is based in West Conshohocken, Pa. TheCompany is engaged in the business of developing solutionsagainst product counterfeiting, product diversion, documentsecurity, and authentication via patented technologies includinginvisible inks and reactive thread. ots Original Text Service:Nocopi Technologies, Inc. Internet: http://www.newsaktuell.deContact: Rudy Lutterschmidt of Nocopi Technologies, (USA) 610-834-9600, or Denise Duerksen of Sony Chemicals Corporation ofAmerica, (USA) 724-696-7500, or Catherine Cole of Avery DennisonVIP Converted Products, 336-271-3854 Web site:http://www.nocopi.com

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