Pillsbury Announces Acquisition of van den Bergh
8.08.1999, 11:31
(Australia) from Unilever
MELBOURNE (PROTEXT) - The Pillsbury Company today announced
that its Pillsbury Australia unit reached agreement to acquire
van den Bergh Continental Bakeries Propriety Ltd. (Australia)
from Unilever Australia.
Van den Bergh is a market leader in Australia for the
development, manufacturing, and marketing of frozen value-added
dough-based products to the bakery and foodservice markets. The
product range includes croissants, Danish pastries, muffins,
bagels, cookies, and savory items.
The acquisition marks another key step in Pillsbury's strategy
of expanding its global reach in value-added dough-based products
for both foodservice and retail channels.
Completion of the transaction, terms of which were not
disclosed, is expected in October. Direct employees will remain
with van den Bergh Continental Bakeries Propriety Ltd.
Pillsbury Australia is a leading manufacturer and marketer of
retail packaged goods in Australia with its Old El Paso line of
Mexican foods and fresh chilled pasta and sauces under the Latina
and Dorato brand names.
Pillsbury is the packaged food division of Diageo, one of the
world's leading consumer brand companies. Diageo's key brands
include Pillsbury, Green Giant, Haagen-Dazs, Burger King, Johnnie
Walker and J&B Scotch whiskies, Smirnoff vodka, Gordon's gin,
Baileys cream liqueur, and Guinness stout.
The Diageo group operates in over 200 markets worldwide. The
company is listed on the UK (DGE), New York (DEO), and Paris
Stock Exchanges. Additional information on the Diageo group and
its brands is available at http://www.diageo.com ots Original
Text Service: Pillsbury Company Internet:
http://www.newsaktuell.de Contact: Julianna Chugg of Pillsbury
Australia, 61-3-9239-8777
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