Wiken International Unveils a New Identity and Mission

Minneapolis (PROTEXT) - Wiken International (WIKEN) today announces the launch of a new chapter in its 12-year history. Formerly known as Wiken Promotion and Advertising, the company has officially changed its name to Wiken International, concurrent with the redesign of the corporate identity and launch of a new website. The changes are geared to underscore the company's continuing emphasis on relationship marketing and recent expansion into international markets. "Over the last year, we've undergone exciting changes, including major expansion," said company owner Lawrence Wiken. "With three European offices, we felt it was time for our name to reflect our presence internationally, as well as our commitment to clients overseas." The company opened offices in Prague, Czech Republic and Brussels, Belgium in January and February 1999 respectively, to service accounts in those markets. WIKEN has maintained an office in Aarhus (Copenhagen) Denmark since 1994. In addition to expansion, WIKEN has also placed emphasis on relationship marketing as the central framework of the business. While the company is still promotion-based, with core competencies that include Strategic Consulting, Marketing Technology and Creative Execution, all are developed within the larger context of relationship marketing. "In truth, relationship marketing is what we've been doing all along, and we choose to focus on this as a discipline because, very simply, it works," said Wiken. "We view relationship marketing as a strategy that systematically builds preference for your products or services at every customer touchpoint. It makes use of a number of vertical marketing tools such as segmentation, database, dialogue and interactive and it ties all of these tools together in a comprehensive communications strategy designed to acquire the right customers, retain them over their lifetime and grow their profitability," he added. The company's experience in relationship marketing has proven itself for key clients time and again. In a recent example in Prague, WIKEN used their expertise to help telecommunications' client EuroTel reach out to, and keep, their customers in a newly deregulated and highly competitive market situation. "Becoming more responsive to customers is increasingly important to our clients, and relationship marketing is the key to making that happen," said Wiken. The company's newly launched website at http://www.wiken.com is a good place to learn more about WIKEN's expertise and experience on the subject. The site features a page that strategically outlines the company's philosophy on relationship marketing as well as descriptions and examples of WIKEN's core competencies, client relationships/partner relationships and direct email links to each office. Case studies of client challenges met and conquered are slated to appear by late-summer. Wiken International is headquartered in Wayzata, Minn. and has offices in Atlanta, Ga.; Brussels, Belgium; Copenhagen, Denmark and Prague, Czech Republic. ots Original Text Service: Wiken International Internet: http://www.newsaktuell.de Contact: Marianne T. Poulsen, (USA) 45 86 11 34 56, poulsen@wiken.com, or Tara Anderson, (USA) 612-476-2002, tanderson@wiken.com, both of Wiken International Web site: http://www.wiken.com Subscribers please note that material bearing the slug "PROTEXT" is not part of CTK's news service and is not to be published under the "CTK" slug. Protext is a commercial service providing distribution of press releases from clients, who are identified in the text of Protext reports and who bear full responsibility for their contents.