HENKEL GROUP APPOINTS NEW VICE-PRESIDENT
11.01.2001, 17:53
DUESSELDORF/VIENNA, Jan 11 (PROTEXT/APA) - The Henkel Group,
global market leader in > adhesives, surface technologies as well
as industrial and institutional hygiene (together with Ecolab
Inc.), and a leading producer of brand-name detergents, household
cleaners, cosmetics and body care products, has appointed Ernst
Primosch (40) as its new Vice President Corporate Communications.
He will succeed outgoing Jakob Lux (48), who managed Henkel
Group's corporate communications since September 1999. His
further career plans are not yet disclosed.
Ernst Primosch has been with Henkel Group for 11 years,
recently serving as Director of Corporate Communications for
Austria-based Henkel Central Eastern Europe for four years.
Primosch has spearheaded broad-based regional marketing and
PR programs, positioning Henkel as a market and image leader and
helping to drive the company's expansion into 15 countries.
Effective March 31, 2001, Primosch will assume responsibility
for the Henkel Group's international communication efforts. "My
vision is to implement comprehensive, state-of-the-art
communications reflecting Henkel's outstanding market position in
the world," he says.
Born in Austria, Ernst Primosch began his career as a
consulting engineer in Germany. After studying political science
in Erlangen, Germany, he moved to Vienna, obtaining a Master's
Degree in Business Administration from the Vienna University of
Economics in 1990. He joined Henkel Austria in 1989 as a PR
manager, and was promoted to Head of the Public Relations
Department three years later. Primosch worked on communications
initiatives for the company in the U.S.A. and in Asia before
being named Director of Corporate Communications at Henkel
Central Eastern Europe in 1996.
Headquartered in Dusseldorf, Germany, Henkel posted sales of
EUR 11.36 billion in 1999, with about 60,000 employees operating
in more than 70 countries.
Contact: Henkel - Corporate Communications
Jakob Lux
Ernst Primosch
Phone: +49-211-797-3533
Fax: +49-211-798-2484
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