Smellevision Comes to Life Online as DigiScents 'Brings the World to Its Senses' / Founders of Biotech Leader Pangea Systems Inc. Create a New Art Form And Indu

OAKLAND, Calif. (PROTEXT) - Once considered to be a science fiction fantasy, Smellevision and Digital Scratch n' Sniff are finally here! Dexster Smith and Joel Lloyd Bellenson, founders of biotech leader Pangea Systems Inc., today announced their latest venture, DigiScents, Inc. ( http://www.digiscents.com ), an interactive media company. The November 1999 issue of Wired Magazine features the company as its cover story. Developers will be able to use DigiScents technology to scent enable web sites, e-mail, movies, music, e-commerce, interactive games, and online advertising, making the multimedia consumer experience more lifelike and memorable. "'Scentography' adds an entirely new dimension to the web and other forms of media and opens a new channel of communication to the audience," says Dexster Smith, president of DigiScents. The company's offerings will include the following hardware, software, and content: -- The iSmell(TM), a personal scent synthesizer. The iSmell is a computer peripheral device that emits a broad range of fragrances to enhance consumers' multimedia experiences. -- ScentStream(TM) software that drives the operation of the iSmell in coordination with a variety of media. -- The Scent Registry(TM), a digital index of thousands of scents that the company will license to developers to integrate into games, web sites, advertisements, movies, and music. -- A broad array of tools for designing scents and composing ScentTracks(TM) for any digital content. -- The world's first "Snortal(TM)", a web site that invites consumers to participate in this exciting new art form. "The sense of smell is closely tied to memory and emotion, making scent a powerful way to reinforce ideas. If a picture is worth a thousand words, a scent is worth a thousand pictures," states Joel Bellenson, CEO. "Scent is very evocative. Just think of the applications in advertising and education." DigiScents is currently partnering with leading web sites and interactive game developers to scent enable their content. Developers may apply to join DigiScents' early access program at scentographers@digiscents.com. Potential corporate partners can contact strategicpartners@digiscents.com. Founders Dexster Smith and Joel Bellenson, both Stanford graduates, founded DigiScents in February 1999. Smith and Bellenson also founded Pangea Systems Inc., voted for the last two years by Red Herring Magazine as the number one privately held, biotechnology company. About DigiScents DigiScents is a privately held corporation. The company is located in Oakland, California. Contact DigiScents by writing to info@digiscents.com or by visiting the company's web site at http://www.digiscents.com ots Original Text Service: DigiScents, Inc. Internet: http://www.newsaktuell.de Contact: Jill Jacobson, Press Liaison of DigiScents, Inc., 510-208-4300, or jillj@digiscents.com Web site: http://www.digiscents.com Subscribers please note that material bearing the slug "PROTEXT" is not part of CTK's news service and is not to be published under the "CTK" slug. Protext is a commercial service providing distribution of press releases from clients, who are identified in the text of Protext reports and who bear full responsibility for their contents. PROTEXT