General Motors and Warner Bros. Announce Multi-Year

General Motors (NYSE: GM) and Warner Bros. announced today a long-term, multi-million dollar marketing partnership. The historic deal provides GM category- exclusive promotional tie-ins that match the auto maker's brands with Warner Bros.' wealth of properties and products. Phil Guarascio, GM vice president for advertising and corporate marketing joined Dan Romanelli, President, Warner Bros. Consumer Products on the Warner Bros. Studios lot to make the announcement and to unveil the Chevy Venture Warner Bros. Edition minivan. "What makes this deal so attractive is the opportunity for a long-term planning horizon that integrates the full complement of Warner Bros. assets and brands across General Motors to create a richer engagement with our target customers," said Guarascio. "No other advertiser-studio deal comes close to the breadth of opportunity that this contract creates for both partners." The four-year agreement provides 15 multi-million dollar promotional partnerships across many of Warner Bros. divisions, including Warner Bros. Films, The WB Television Network, Warner Bros. Studio Stores, and Warner Music. It also gives General Motors a "first-look" at all promotional partnership opportunities associated with these divisions. "The combined strength of these brands enhances our tradition of bringing creative promotions to consumers in order to get value added exposure for our products and properties," said Romanelli. "When you begin matching GM's 54 different brands with Warner Bros.' products and properties, whose depth and breadth are unmatched, the possibilities are limitless." As part of the announcement, the Chevy Venture Warner Bros. Edition minivan was unveiled. The vehicle, which goes into production this month at GM's assembly facility in Doraville, Georgia, features a state-of-the-art entertainment system that will bring Warner Bros.' 75 years of entertainment history to the family road-trip. Upon purchasing a Chevy Venture Warner Bros. Edition minivan, consumers will become part of a relationship that will give them special access to Warner Bros. entertainment. The relationship benefits include free videos and compact discs as well as special discounts at Warner Bros. Studio Stores, early access to Six Flags theme parks, sneak previews of Warner Bros. movies, and additional amenities that are currently being developed. As part of the licensing agreement, the minivan will be badged with Warner Bros., Family Entertainment and Chevy Venture logos and will be available in three special edition colors with satin- finished bodyside moldings, fascias and door handles exclusive to this vehicle. "We are all excited about the possibilities this relationship creates as our GM brands identify innovative promotional activities with the Warner Bros. family," Guarascio added. "It sets a new precedent for how marketing partners can fully leverage their assets to develop new experiences for their consumers." ots Original Text Service: General Motors Corporation Internet: Contact: Donna Fontana of GM, (USA) 313-667-2256 Karine Joret of Warner Bros. Consumer Products (USA) 818-954-6138; or Dan Hubbert of Chevrolet, (USA) 313-667-4013 Web site:

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USA, Kanada, OSN, svět a Arktida (us)


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