New Holland Names Rod Keech as Vice President for

New Holland N.V. (NYSE: NH) today announced the appointment of Rod Keech to new position of Vice President, Business Development, replacing Franco Fusignani, who returns to a senior position within the Fiat Group. Keech will maintain responsibility for all new initiative activities, both product and market, and will directly oversee the Company's operations in India and all its joint ventures. A graduate of Cambridge University, Keech joined predecessor company Ford Tractor Operations in 1972 as a financial analyst. Over the course of his career, he has held a wide range of management positions in the Company's developing markets and joint ventures as well as in Europe and the United States. In 1991, Keech was appointed General Manager for Japan, Australia and the Asia/Pacific Region. In 1996, he became Managing Director for the United Kingdom, Ireland and Scandinavia. Most recently, Keech was appointed to lead the development of the Company's new initiatives. New Holland is a world leader in the design and manufacture of a full line of agricultural and construction equipment, and offers a rapidly expanding line of financial services in many of its markets. The Company and its joint venture partners operate through a global network of more than 6,000 dealers and distributors in 160 countries. ots Original Text Service: New Holland N.V. Internet: http://www.newsaktuell.de Contact: Jeffrey Walsh, Media Relations of New Holland, +44-181-479-8809, or fax, +44-181-479-8626, or JWALSH@NEWHOLLAND.COM

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