HA-LO Acquires Hogberg International A.S. European

HA-LO Industries, Inc. (NYSE: HMK), the nation's leading provider of promotional and premium advertising products, announced today the acquisition of Hogberg International A.S., a privately owned promotional products company headquartered in Ulset, Norway. Terms of the transaction were not disclosed. Hogberg International A.S. Hogberg is a twenty-five year old company that has offices in Norway, Finland, United Kingdom, Germany and Russia. Its key clients are The Coca-Cola Company, Nokia and Nintendo. Hogberg has projected 1999 revenue of $11 million. CEO Lou Weisbach Comments Lou Weisbach, HA-LO's president and chief executive officer, stated, "The acquisition is a continuation of our strategy of acquiring promotional products companies that deepen and add customer relationships and extend geographic reach. This acquisition will significantly strengthen our existing relationship with one of our major customers. Additionally it will broaden our service and sales capability in Western Europe, Scandinavia and Russia as we build to become the leading promotional products company in Europe." About the Company HA-LO Industries, a brand marketing organization, is the nation's leading provider of promotional and premium products and has established a continuum of brand marketing services including promotion marketing (UPSHOT), brand strategy and identity (LAGA), presence marketing (HA-LO Sports and Events by HA-LO) and relationship marketing (Market USA). HA-LO's extensive client roster includes such global leaders as Abbott Labs, Anheuser- Busch, The Coca-Cola Company, Ford, General Electric, General Mills, Glaxo Wellcome, Procter & Gamble and J.E. Seagram & Son. Forward Looking Statements Statements in this press release regarding the expected success of HA-LO's acquisition strategy, the ability of HA-LO to effect additional promotional product and marketing service acquisitions on economically feasible terms and HA-LO's anticipated sales and profitability growth in 1999 are forward- looking statements that involve substantial risks and uncertainties. Actual results may differ materially from those implied by such forward-looking statements as a result of various factors, including without limitation the following: There can be no assurance that suitable acquisition candidates will be available on favorable terms or that HA-LO can successfully integrate acquired businesses into its existing operations or realize the intended benefits of such acquisitions or realize benefits from joint marketing opportunities. HA-LO's common stock has been subject to wide price fluctuations in response to a variety of factors, some of which have been unrelated to HA-LO's operating performance. Readers are encouraged to review HA-LO's Annual Report on Form 10-K and quarterly report on Form 10-Q for the first quarter of 1999 for other important factors that may cause actual results to differ materially from those implied in these forward -- looking statements. ots Original Text Service: HA-LO Industries, Inc. Internet: http://www.newsaktuell.de Contact: Michael P. Nemlich, Vice President Financial Relations of HA-LO, 847-647-4777 Company News On-Call: http://www.prnewswire.com/comp/129926.html or fax, 800-758-5804, ext. 129926 Web site: http://www.ha-lo.com

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