conVISUAL's Photo Community Sets Standard for the New Mobile Messaging Generation

conVISUAL, the first Visual Messaging Service Provider, unveils Photo Community, a new type of mobile service enabling users to send and receive images and photos via mobile phone. With the "Smart Image Pipeline", conVISUAL's professional, digital image transformation process, conventional pictures are enhanced for mobile phones according to the user's preferences. conVISUAL is thus opening up a whole new dimension in visual communication for users of mobile phones. With its Photo Community service, conVISUAL offers mobile phone subscribers a new means of communication that is both individual and inter-personal. Images and photos - whether private or commercial - can be uploaded to the Photo Community, converted, selected and then sent to any mobile phone. This service is made possible by conVISUAL's "Smart Image Pipeline", which is being developed in collaboration with the Hasso- Plattner-Institute, University of Potsdam. This image transformation process converts digital images into smaller images with different characteristics so that they can already be displayed on today's generation of mobile phones. Therefore, conVISUAL provides a new, fundamental and powerful tool for mobile, visual communication. With the "Smart Image Pipeline" process, conVISUAL's Photo Community can handle digital images in just about all the standard formats (e.g., JPEG, GIF, BMP or PNG) and in any size. Whether the images are from the user's own digital camera, a scanner or from an image database is irrelevant. The image quality of the reduced pictures is tailored for best results on the relevant phone display, thus minimising any loss of information or quality due to reduction. The "Smart Image Pipeline" creates different variants for each image, with different contrast, brightness and sharpness of focus. The mobile phone user can choose the image he likes best from this selection. The selected image can now be added to the user's personal Photo Album, which is accessible via the Web and WAP, or sent straight to a mobile phone. conVISUAL's "Multimedia Message Broker" platform handles the conversion for the recipient's mobile device automatically. All common messaging formats are supported: Smart Messaging, EMS and MMS. In future, conVISUAL's "Smart Image Pipeline" will be expanded to include smart tools to facilitate intelligent and automatic editing of pictures, photos and video clips. The end user can thus design and send his own personal pictures and photos while on the road and according to his wishes. By introducing this service, conVISUAL's Photo Community sets the standard in mobile multimedia communication as well as enabling network carriers and providers of mobile services to offer their target groups the long-awaited integration of private pictures in mobile messaging. conVISUAL - The Home of Visual Messaging Services. conVISUAL is the first Wireless Application Service Provider focused on the realization of Visual Messaging Services. Through an innovative product portfolio conVISUAL creates opportunities for network operators, service providers, ISPs and media companies to expand their businesses by leveraging the extraordinary potential of multimedia messaging services. conVISUAL's Multimedia Message Broker (MMB) is the intelligent platform for the creation, personalization, conversion and distribution of mobile multimedia messages. Using the MMB, conVISUAL operates numerous messaging applications, that are growing concurrently with the emerging multimedia facilities of mobile devices: The MMB supports all of today's common messaging standards, such as SMS, Smart Messaging, Enhanced Messaging Service (EMS) and WAP, as well as future GPRS and UMTS technologies such as the Multimedia Messaging Service. Based in Oberhausen in Germany, conVISUAL employs a talented and experienced team, concentrating highest industry excellence including Ericsson, Mannesmann Mobilfunk, Nokia and Theron Business Consulting. Pictures Pictures accompanying this press release are available for download in the picture gallery in the press area on the conVISUAL website. ots Original Text Service: conVISUAL Internet: Contact: conVISUAL Essener Strasse 2-24 46047 Oberhausen, Germany E-mail: media contact Sandra Wiewiorra Media Relations Manager E-mail: Phone: +49 208 85 96 - 807

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