We are proud to introduce a new Internet venue for Sony customers and all other high-tech fans at: www.sonystyle-club.com. Sony Europe invites all Internet users to visit the world of Sony at this address. Like any real club, the Sony Style Club is members only. However, all you have to do is register to join. It is even free of charge for the first few months. As a member of the Sony Style Club, you can benefit from a steady flow of entertainment and information such as auctions starting at EUR 1, prize games, an online film school and a virtual sound studio. You can even get expert tips on digital photography, or chat to Sony designers from all over Europe, initially in English, German or French. 'We want to offer our European customers, who buy 40 million Sony electronic entertainment products every year, a completely new Internet venue - and thus new ways of experiencing the world of Sony,' says Otto G. Zich, Chairman & CEO of Sony Europe. 'But it doesn't stop here: Direct contact and dialog with our customers gives us a better understanding of our customers' needs and requirements. The Sony Style Club offers a new venue for us to get to know our customers better and to improve customer satisfaction. Easy navigation on the Web site guarantees that surfing for products, shops, music, pictures and PlayStation games is great fun. In short: Sony Style Club members have access to a vast number of services tailored to the world of Sony. For instance, the 'Connectivity catalog' shows how digital products and technologies enrich life at work and leisure time. In the 'E-Learning' section members can learn all about digital photography and digital music creation. And the 'Ask an Expert' section not only offers a forum in which to exchange experiences with Sony experts, but also a venue for Club members to exchange tips and hints -the new, virtual Sony Community. 'The Sony Style Club is the first offer of its kind to our customers,' explains Gregor Erkel, General Manager responsible for Sony Style Club at Sony International (Europe). 'We are happy to invite all Internet users to participate actively in the further development of the Sony Style Club. This would enable us to offer services that exceed our customers' requirements.' About Sony Sony manufactures audio, video, communications and information technology products for the global consumer and professional markets. With its music, pictures, game and online businesses, Sony is uniquely positioned to become a leading personal broadband entertainment company in the 21st century. In Europe Sony recorded consolidated annual sales of EUR 13.52 billion for the fiscal year ended March 31, 2001, based on a year-end exchange rate of yen 109 to the EUR. Sony Europe, headquartered at the Sony Center am Potsdamer Platz in Berlin, is responsible for the company's European electronics business and registered consolidated sales of EUR 10.37 billion for the fiscal year ended March 31, 2001. For more information on Sony Europe, please visit http://www.sony-europe.com For further information on Sony, Berlin, please contact: Matthias Colli Corporate Communications Europe Sony Europe GmbH Tel: +49 30 2575 5158 Fax: +49 30 2575 5174 email: firstname.lastname@example.org www.sony-europe.com/presscenter For information on Sony in your country, please contact Sony's international Public Relations Department.