Otis to Join Forces with IBM and Next Generation Network to Provide Internet-Based Information in Elevators

Otis Elevator Company today announced its plan to join forces with Next Generation Network (NGN) and IBM Corp. to provide information from the Internet into elevator cars worldwide. Otis is a subsidiary of United Technologies Corporation (NYSE: UTX). (Photo: http://www.newscom.com/cgi-bin/prnh/19991207/NYTU015 ) With the assistance of NGN and IBM, Otis intends to provide a broad range of internet-based content to elevator passengers, including world, national and local news, local weather, traffic reports, sports scores, and building information. Otis said it has signed letters of intent with both NGN and IBM and intends to finalize definitive agreements before the end of the year. The new service, known as e*Display, will be integrated into new models of Otis elevators beginning next year, and will also be available as an equipment upgrade onto existing elevators. Otis President Stephen F. Page said the company's strategy "will link the worldwide elevator presence and experience of Otis, the out-of-home media content management and digital technology expertise of NGN, and the hardware, software and network capabilities of IBM's e-Business Solutions unit. Together, we can provide the first true global application of Internet technology inside an elevator." Separately, Otis also announced the rollout of its comprehensive e-business strategy. In addition to e*Display, Otis is creating two other internet-based services: e*Direct, which will allow new equipment customers to specify and eventually order their elevators and escalators on-line e*Service, which will allow Otis service customers to monitor the performance of their elevators and escalators on line e*Display, e*Direct, and e*Service will be accessible globally at Otis.com, the newly redesigned and revised company website that was launched today. The new site features working demonstrations of the new e-business tools. The services themselves will go on line next year. "Elisha Graves Otis invented the safety elevator in 1853, and the company he founded has been a pioneer ever since," Page said. "We now extend this tradition of innovation into cyberspace. Our industry will change, and Otis will lead the way." Page said the primary motivation behind Otis' e-Business strategy is to enhance customer service. "The Internet provides our customers with the opportunity to conduct business with Otis through a simple process at any time, day or night, from anywhere in the world." The e*Display service features a flat-panel screen installed inside the elevator car. The screen will feature internet-based, full-motion, full-color displays of information that change every 5-10 seconds. The e*Display screen also opens up a potential new advertising channel. Otis and NGN are already in active negotiations with advertisers who want to reach some of the hundreds of millions of people who spend part of each day riding an Otis elevator. Otis' installed base is more than one million elevators -- the largest of any company -- and growing. Otis Elevator, with headquarters in Farmington, Connecticut, is a subsidiary of Hartford-based United Technologies Corporation, a worldwide leader in the aerospace and building systems industries. ots Original Text Service: Otis Elevator Company Internet: http://www.newsaktuell.de Contact: Matthew Broder, Director International Public Relations of Otis Elevator (USA) 860-676-5402, matt.broder@otis.com Photo: NewsCom: http://www.newscom.com/cgi-bin/prnh/19991207/NYTU015

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