CynterShow Partners With International Hotel & Restaurant Association to Produce EURHOTEC 2000

CynterShow today announced that it is partnering with the International Hotel & Restaurant Association (IH&RA) to produce EURHOTEC 2000, the European hospitality technology exhibition and conference. CynterShow will manage and produce the educational conference held in conjunction with EURHOTEC. Additionally, CynterPubs will publish the show daily which updates attendees on company and product news and events at the show. CynterShow and CynterPubs are both affiliates of CynterCorp, headquartered in Gaithersburg, MD. "Our goal is to create more value for show attendees by devoting more resources to the show's educational sessions and presenters," said Rob Grimes, CEO & Chairman of CynterCorp. He added, "EURHOTEC aims to highlight technology's potential as a competitive weapon that can boost revenue, reduce costs, enhance guest loyalty and add value for shareholders." EURHOTEC 2000 will take place in Lausanne, Switzerland from February 16-18, 2000 at the Beaulieu Congress and Exhibition Centre. Show attendees include presidents, owners, general managers, operations managers, information services directors, and others. More than 1,500 attendees are expected at the show, including more than 100 major technology-based suppliers to the hospitality industry. Said Michael Nowlis, IH&RA CEO, "We are delighted to be working with CynterCorp on the forthcoming EURHOTEC 2000. CynterShow has a worldwide reputation for producing first class technology events. Our partnership will provide access to the cutting-edge know-how, top quality conference organizational skills and international network of industry experts necessary for EURHOTEC's continued success." The EURHOTEC Educational Conference More than 60 technology experts and hospitality leaders will present as part of the EURHOTEC 2000 conference program, structured to address all the leading technology issues and trends in the marketplace. Conference attendees can select their own, custom-made educational program from more than 25 high- powered business sessions. Topics include data warehousing, e- commerce, Internet innovations, the European single currency, in- room technology, roll-out strategies, wireless technology and more. A second educational track will feature vendor presentations by EURHOTEC corporate sponsors designed to inform delegates about their latest products and services. In partnering with IH&RA to manage the educational program, CynterShow is leveraging its considerable experience managing the educational conference of FS/TEC, the U.S.-based tradeshow and conference. FS/TEC, founded in 1996, is the largest technology show in the foodservice industry and is managed and produced by Nation's Restaurant News with Robert Grimes of CynterCorp. CynterShow UK also recently launched Hostec 2000 to serve the technology sector in the hospitality, foodservice and catering industries in the UK. It will take place in London April 11-13, 2000 and includes both an educational conference program and exhibition. The International Hotel & Restaurant Association (IH&RA) is a global network representing over 750,000 hospitality operators, associations and suppliers in more than 150 countries. Its mission is to protect, promote and inform the hospitality industry. For information on attending or exhibiting at EURHOTEC, contact Veronika Pillet, IH&RA, tel: +33-1-44-89-94-00, fax: +33- 1-40-36-73-30, e-mail:, . Headquartered in Gaithersburg, MD, in the U.S., CynterCorp provides a variety of technology services in the hospitality, foodservice and retail industries including roll-out services, global consulting, education resources and support services. The company has six U.S. regional offices, and international regional headquarters are located in London and Sydney. For additional information about CynterCorp visit our web site at . ots Original Text Service: CytnerShow Internet: Contact: Gail McGrew, Marketing Communications Manager of CytnerShow, 301-208-3895, or Web site:

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