SportsLine USA, Inc. to Change Corporate Name To SportsLine.Com, Inc. / New Name to Reflect Industry Position as Leading "Global I-Brand"

SportsLine USA, Inc. (Nasdaq: SPLN) today announced that it plans to change its name to ", Inc." to better reflect the Company's success as the global leader in sports content, commerce, and community on the Internet. The name change represents an important facet of the Company's drive to be a global "I-Brand" leader -- an Internet-based company that provides products and services globally, while delivering customized local content. "When we launched our first online service four years ago, our focus was on providing sports content and merchandise primarily to U.S. Web users," said Michael Levy, president and CEO of, Inc. "With the launch of SportsLine Europe, the name change to, Inc. better reflects our commitment to the development of the Internet as a global mass medium, providing around-the-clock access to customized information without geographic barriers." In the U.S., will continue to market its marquee Web site under the "CBS SportsLine" ( ) brand, leveraging SportsLine's relationships with CBS Sports and Westwood One/CBS Radio Sports as part of a multi-million dollar advertising and public relations campaign. CBS SportsLine is the nation's premier online media service devoted exclusively to sports information, news and merchandise. Internationally, will market its online services under the "" ( ) brand, which was launched earlier this summer as the umbrella site for fans of European sports. Leading the Global I-Brands Market now possesses the six elements that are the critical requirements for a global I-Brand business to achieve long-term success in the worldwide Internet market. These characteristics include: * Global localization -- the ability to publish and deliver customized content for local regions and/or users' interests * International appeal/market size -- focus in a market that is of global significance * Brand equity -- consistent, universally recognized branding and URLs * Multiple revenue streams -- a developed infrastructure to leverage multiple revenue streams * Ability to scale -- expandable technology infrastructure to meet demands for peak events * Consistent vision and foresight -- Capitalizing on opportunities to build on core competencies. Building the Global I-Brand Business has proven its foresight in all areas of its business -- media, Internet, technology and sports -- by aligning with the industry's most reputable and proven entities, including: CBS, Westwood One and Reuters in media; America Online, Excite, Netscape, Media One and Intel in the Internet category; Sun Microsystems, Microsoft and Exodus in technology; and Major League Baseball, PGA TOUR, IMG, Manchester United, the NFL Europe League and others in the sports world. "'s strength hinges on its ability to forge, create, and enhance relationships and alliances with the best in media and technology to satisfy sports fans' thirst for the latest sports-related news, information and entertainment," said Levy. Earlier this year, and CBS extended their previous relationship resulting in additional promotional spots on CBS Sports broadcasts, beginning this month with the pro and college football packages. Recently, announced a strategic promotional and programming alliance with Westwood One/CBS Radio Sports. In addition to's efforts to brand CBS by leveraging the CBS and Westwood One/CBS Radio Sports relationships, the Company is utilizing a public relations and billboard campaign to promote the corporate identity of . Feature articles have already appeared in Forbes, Business Week, and leading industry publications. The billboards placed in selected U.S. cities feature world-class, all-star athletes Tiger Woods, Shaquille O'Neal, and Michael Jordan. publishes the official web sites of these world-renowned sports legends. In Europe, has assembled an all-star list of partners to satisfy sports fans' quest for information. In 1999, with the establishment of SportsLine Europe Limited, enlisted as allies Intel, Media One, Reuters and IMG -- the largest independent producer and packager of sports programming in the world. IMG-owned television properties, such as Trans World Sport -- the world's most-watched regularly scheduled sports program -- promote SportsLine's sites worldwide on television. ", is the only sports content Internet company to enter global markets with an infrastructure engine customized for local regions and/or various sports niche interests," said Levy. In addition to's first content site in Europe, soccer- oriented , SportsLine recently launched and . "All of these sites are prime examples of's unique approach to premier local sports content development and global marketing," said Levy. "We plan to follow the same global-local approach with other countries and specific sports." The name change from SportsLine USA, Inc. to, Inc. is subject to obtaining shareholder approval at a special shareholders' meeting to be held on November 19, 1999. The company will continue to be traded under its current symbol, SPLN, on the Nasdaq Stock Market. About, Inc., Inc. is at the leading edge of media companies, providing Internet sports content, community and e- commerce on a global basis.'s content includes more than 400,000 pages of multimedia sports information, entertainment and merchandise. was founded in 1994 and its flagship Internet sports service ( ) was renamed CBS SportsLine in March of 1997 as part of an exclusive promotional and content agreement with CBS Sports. produces the official league Web sites for Major League Baseball, the PGA TOUR and NFL Europe League, and serves as the primary sports content provider for America Online, Netscape and Excite. In May 1999, the Company commenced operations in Europe through its majority-owned subsidiary, SportsLine Europe Limited. Note: This press release contains forward-looking statements, which involve risks and uncertainties. SportsLine USA's actual results could differ materially from those anticipated in these forward-looking statements. Factors that might cause or contribute to such differences include, among others, competitive pressures, the growth rate of the Internet, constantly changing technology and market acceptance of the company's products and services. Investors are also directed to consider the other risks and uncertainties discussed in SportsLine USA's Securities and Exchange Commission filings, including those discussed under the caption "Risk Factors That May Affect Future Results" in SportsLine USA's latest Annual Report on Form 10-K. SportsLine USA undertakes no obligation to publicly release the result of any revisions to these forward-looking statements, which may be made to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events. ots Original Text Service: SportsLine USA, Inc. Internet: Contact: Larry Wahl, ext. 7225, or Kathy Bradley, ext. 7519, or Alex Reithmiller, ext. 7535, all of SportsLine USA, Inc. (USA) 954-351-2120 Web site:

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