Visteon's New Audio Partnership Promises Sweet Sounds

Automotive audiophiles, listen up! What you are about to hear -- and see -- is a new generation of premier vehicle sound systems, a generation characterized by unmatched quality and stellar design. Visteon has paired its world-class audio and electronic capabilities with prestigious Danish audio-video manufacturer Bang & Olufsen to develop a new level of automotive audio sophistication. The partnership enables Visteon to offer exclusive audio systems to high-end vehicle manufacturers and their consumers. It also represents Bang & Olufsen's first venture into the automotive audio arena. Bang & Olufsen, a premier home audio system manufacturer, is known for its superior mechanical movements, its acoustics excellence, and remarkable product design -- design which includes vertical CD stacks and brushed aluminum cylindrical speakers. "We are extremely happy with this agreement," said Stephen W. Delaney, vice president, interiors and exteriors, Visteon. "We wanted to partner with a premier audio company to push our design and engineering capabilities to new heights. At the same time, Bang & Olufsen was seeking a world-class organization that had the proven ability to integrate technology in vehicles on a global basis." The agreement marries Visteon's expertise in areas such as acoustics, system equalization, market research, and manufacturing with Bang & Olufsen's unique ability to produce top quality, uniquely designed audio systems that appeal to select consumers. Visteon is a world leader in the production and integration of automotive electronics and audio components; collaboration with Bang & Olufsen allows it to develop systems with capabilities unseen in today's conventional automotive audio units. "Building on a common and solid base of technological know-how and by combining the market forces of Visteon with the design forces of Bang & Olufsen, we are convinced that this new partnership will be successful," said Poul Sojberg, director of new business development for Bang & Olufsen. "Bang & Olufsen is characterized by courageous design, simplicity and high quality standards and this Danish/American partnership will provide outstanding automotive multimedia systems for exclusive customers." "The Bang & Olufsen/Visteon audio system will be marketed to a particular customer -- the customer who expects nothing less than excellence in performance, quality and design," concurred Jim Mazurek, manager, electronic marketing and business analysis, Visteon. "We have jointly identified and agreed upon the audio characteristics that must be present in a Bang & Olufsen/Visteon audio system. They are the characteristics a consumer would expect in the very best automotive audio system that is globally available." These systems will offer enhanced components such as unique speakers and improved woofers and superior audio clarity. They will also offer additional options to maintain audio system excellence as sound technology continues to mature. Significant design changes will differentiate these units from a standard audio system. They will exhibit sophisticated designs that take their cues from the understated elegance of premier vehicle models. Visteon and Bang & Olufsen will explore the application of premier materials such as brushed aluminum to speaker grills and radio bezels. "I think it is fair to say that purchasing a Bang & Olufsen/Visteon system will differentiate the true automotive audiophile from the typical consumer," Mazurek said. "Visteon can now provide the entire range of outstanding audio systems for automotive manufacturers and their consumers. The system from Bang & Olufsen and Visteon will be at the very top of the range." With a global delivery system of more than 125 technical, manufacturing, sales and service facilities located in 21 countries, Visteon Automotive Systems is leveraging the talents of its 77,000 employees to deliver innovative, consumer-driven solutions to its customers. ots Original Text Service: Visteon Automotive Systems Internet: Contact: Cheryl Eberwein, 313-248-6321, email,, or Kent Niederhofer, 313-390-1467, email,, both of Visteon Web site:

Klíčová slova

Praha, Česká republika (ce)


Přihlásit k odběru

Materiály označené značkou Protext nejsou součástí zpravodajského servisu ČTK a nelze je publikovat pod její značkou. Jde o komerční sdělení zadavatele, který je ve zprávě označen a který za ně nese plnou odpovědnost.