WorldBestBuy.com Signs a Partnership Agreement with Russian Mega-Star To Brand its Name in Eastern Europe and Asia

San Diego (PROTEXT)

http://www.WorldBestBuy.com, owned by parent company International Brands, Inc. (OTC Bulletin Board: INBR) announced today that it has signed a partnership agreement with Philip Kirkorov, to create instant brand recognition for www.WorldBestBuy.com. Philip Kirkorov is an international star with record sales in excess of ten million copies last year alone. Mr. Kirkorov is a recipient of the "World's Best-selling Russian Artist of the year" in THE WORLD MUSIC AWARDS ceremony in Monte Carlo. In the unique partnering with Kirkorov, a household name in Russia and the region, WorldBestBuy's executives plan to maximize the brand vision of www.WorldBestBuy.com throughout all of the countries of the former Soviet Republics and its former satellites countries in Europe and Asia. www.WorldBestBuy.com is poised to follow in the footsteps of many great market leaders. The company has organized its products and services in a manner to demonstrate diversity and strength in the company's base of operations. The concept of a multi-product online store is quickly becoming a necessity in the competitive world of e-commerce. In addition to providing the visitors with an array of products, the web-site also provides a service to customers in allowing them to post items that customers want to sell individually in either the Garage-Sale and/or World-Bazaar sections of the site for free. An optional escrow mechanism developed to minimize abuse of trust is provided by INBR at a reasonable cost. The company offers a half a pound of freshly roasted gourmet Arabica coffee with any purchase. In just two weeks after the official launch, www.WorldBestBuy.com has received close to 600,000 hits. Starting December 1, 1999, www.WorldBestBuy.com plans to start selling its products in Russian speaking countries as is with minor additions to its Home-Page, like a logo and the picture of Mr. Philip Kirkorov. On December 1, 1999, Mr. Kirkorov will hold a Press-Conference and will make an official announcement on his partnership with www.WorldBestBuy.com. INBR's Russian speaking operators are standing by, ready to assist and process orders in a regular manner as well as Via phone or fax. Philip Kirkorov says, "This kind of development is the first in the history of Russian and American show business. Most likely it will set the cornerstone in human relations between Russian speaking people and people in the U.S., as I get more and more popular http://www.WorldBestBuy.com and its Stockholders will get more and more benefits. Due to the fact that Philip Kirkorov is the most popular name in Russia it is the best proof that http://www.WorldBestBuy.com will also become favorite shopping destination for all Russian speaking people of Eastern Europe and Asia." INBR President and CEO, Steven (Vladislav) Zubkis has stated, "Philip has just completed a successful tour in US performing in such great halls as Taj Mahal and MGM Grand. While touring he received a number of proposals from various producers and record companies due to the fact that he is a Russian of Bulgarian decent; he is fluent in both languages as well as possessing great communication skills in English and Spanish. Philip is soon to be releasing a CD and Video in both English and Spanish for international distribution. I am convinced that he will become a household name in the US and Latin America; because of this he will have more opportunities to promote and market http://www.WorldBestBuy.com in other countries. I am proud to work alongside such a talented and hardworking person." Mr. John Sterling of http://www.Jazznetwork.com and http://www.Risun.com which are partially owned and operated by International Brands, Inc. says, "I have been in show business since the 60s and throughout my career as a producer I've seen many talented people, especially as a producer for Jazz network TV series which aired for six years on PBS. This historic occasion brings together the elements and potential making of two international stars Philip Kirkorov and http://www.WorldBestBuy.com where each entity will propel the other to new heights of success. I feel this success could compare to that of Ricky Martin and Amazon.com respectively." INBR is focusing in all aspects of business including, but not limited to marketing advertising and promotions. INBR is very proud to announce the details of its associate sponsorship of NASCAR Winston Cup for the year 2000. Steven (Vladislav) Zubkis said "We are very excited about the Kroger/Coca-Cola NASCAR Winston Cup program for 2000 season. Brett Bodine will be our driver of the #11 car. The http://www.WorldBestBuy.com associate sponsorship for 2000 season involves 33 races. We are fortunate to be able to join this winning team and winning driver. With this program and the placement of our logo which will be placed on the driver side of the car between the name of the driver and a logo of a major sponsor Coca-Cola, INBR is planning a very aggressive marketing campaign throughout the season to increase awareness of http://WorldBestBuy.com." Also Zubkis added, "These races will be shown on TNT, ABC, and ESPN channels in the US and I hope that they will be re-broadcasted on many international television networks to the rest of the world." http://www.WorldBestBuy.com is also being promoted through advertising banner on Yahoo Inc. and another 3,500 web-sites. The official launch has taken place on November 15, 1999. In an effort to reach a larger percentage of the Russian speaking world http://www.WorldBestBuy.com will pursue of a plan to issue WORLD BEST BUY Debit Card and to become an free Internet-provider in order to reward its customers for their loyalty, that will allow more people to take advantage of the discount prices offered at our web-site. We are the first complete E-tailer to reach out to this market; our diversified product line can meet the needs of consumers around the world. This press release contains forward-looking information within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934 and is subject to the safe harbors created by these sections. These forward- looking statements include statements related to potential prospects of the company. Actual results may differ materially due to a number of risks. This press release provides general information and should not be construed as an offer to sell securities. This report is for informational purposes only and should not be construed as advice or as meeting the investment needs of any particular investor or designed to be the basis of any investment decision. ots Original Text Service: WorldBestBuy.com Internet: http://www.newsaktuell.de Contact: Steven (Vladislav) Zubkis of International Brands, Inc., +1 858- 292-3380, Fax: +1 858-292-1528, Zubkis@InternationalBrands.com Web site: http://www.Jazznetwork.com Web site: http://www.Risun.com Web site: http://www.WorldBestBuy.com --- ------+---------+---------+---------+---------+---------+-------- - News Aktuell Tel.: +49 40 4113-2866 ---------+---------+----- ----+---------+---------+---------+---------

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