WorldBestBuy.com Signs a Partnership Agreement with Russian Mega-Star To Brand its Name in Eastern Europe and Asia

San Diego (PROTEXT) - http://www.WorldBestBuy.com, owned byparent company International Brands, Inc. (OTC Bulletin Board:INBR) announced today that it has signed a partnership agreementwith Philip Kirkorov, to create instant brand recognition forwww.WorldBestBuy.com. Philip Kirkorov is an international starwith record sales in excess of ten million copies last yearalone. Mr. Kirkorov is a recipient of the "World's Best-sellingRussian Artist of the year" in THE WORLD MUSIC AWARDS ceremony inMonte Carlo. In the unique partnering with Kirkorov, a householdname in Russia and the region, WorldBestBuy's executives plan tomaximize the brand vision of www.WorldBestBuy.com throughout allof the countries of the former Soviet Republics and its formersatellites countries in Europe and Asia. www.WorldBestBuy.com is poised to follow in the footsteps ofmany great market leaders. The company has organized its productsand services in a manner to demonstrate diversity and strength inthe company's base of operations. The concept of a multi-productonline store is quickly becoming a necessity in the competitiveworld of e-commerce. In addition to providing the visitors withan array of products, the web-site also provides a service tocustomers in allowing them to post items that customers want tosell individually in either the Garage-Sale and/or World-Bazaarsections of the site for free. An optional escrow mechanismdeveloped to minimize abuse of trust is provided by INBR at areasonable cost. The company offers a half a pound of freshly roasted gourmetArabica coffee with any purchase. In just two weeks after theofficial launch, www.WorldBestBuy.com has received close to600,000 hits. Starting December 1, 1999, www.WorldBestBuy.com plans to startselling its products in Russian speaking countries as is withminor additions to its Home-Page, like a logo and the picture ofMr. Philip Kirkorov. On December 1, 1999, Mr. Kirkorov will holda Press-Conference and will make an official announcement on hispartnership with www.WorldBestBuy.com. INBR's Russian speakingoperators are standing by, ready to assist and process orders ina regular manner as well as Via phone or fax. Philip Kirkorov says, "This kind of development is the firstin the history of Russian and American show business. Most likelyit will set the cornerstone in human relations between Russianspeaking people and people in the U.S., as I get more and morepopular http://www.WorldBestBuy.com and its Stockholders will getmore and more benefits. Due to the fact that Philip Kirkorov isthe most popular name in Russia it is the best proof thathttp://www.WorldBestBuy.com will also become favorite shoppingdestination for all Russian speaking people of Eastern Europe andAsia." INBR President and CEO, Steven (Vladislav) Zubkis has stated,"Philip has just completed a successful tour in US performing insuch great halls as Taj Mahal and MGM Grand. While touring hereceived a number of proposals from various producers and recordcompanies due to the fact that he is a Russian of Bulgariandecent; he is fluent in both languages as well as possessinggreat communication skills in English and Spanish. Philip is soonto be releasing a CD and Video in both English and Spanish forinternational distribution. I am convinced that he will become ahousehold name in the US and Latin America; because of this hewill have more opportunities to promote and markethttp://www.WorldBestBuy.com in other countries. I am proud towork alongside such a talented and hardworking person." Mr. John Sterling of http://www.Jazznetwork.com andhttp://www.Risun.com which are partially owned and operated byInternational Brands, Inc. says, "I have been in show businesssince the 60s and throughout my career as a producer I've seenmany talented people, especially as a producer for Jazz networkTV series which aired for six years on PBS. This historicoccasion brings together the elements and potential making of twointernational stars Philip Kirkorov andhttp://www.WorldBestBuy.com where each entity will propel theother to new heights of success. I feel this success couldcompare to that of Ricky Martin and Amazon.com respectively." INBR is focusing in all aspects of business including, but notlimited to marketing advertising and promotions. INBR is veryproud to announce the details of its associate sponsorship ofNASCAR Winston Cup for the year 2000. Steven (Vladislav) Zubkissaid "We are very excited about the Kroger/Coca-Cola NASCARWinston Cup program for 2000 season. Brett Bodine will be ourdriver of the #11 car. The http://www.WorldBestBuy.com associatesponsorship for 2000 season involves 33 races. We are fortunateto be able to join this winning team and winning driver. Withthis program and the placement of our logo which will be placedon the driver side of the car between the name of the driver anda logo of a major sponsor Coca-Cola, INBR is planning a veryaggressive marketing campaign throughout the season to increaseawareness of http://WorldBestBuy.com." Also Zubkis added, "Theseraces will be shown on TNT, ABC, and ESPN channels in the US andI hope that they will be re-broadcasted on many internationaltelevision networks to the rest of the world." http://www.WorldBestBuy.com is also being promoted throughadvertising banner on Yahoo Inc. and another 3,500 web-sites. Theofficial launch has taken place on November 15, 1999. In an effort to reach a larger percentage of the Russianspeaking world http://www.WorldBestBuy.com will pursue of a planto issue WORLD BEST BUY Debit Card and to become an freeInternet-provider in order to reward its customers for theirloyalty, that will allow more people to take advantage of thediscount prices offered at our web-site. We are the firstcomplete E-tailer to reach out to this market; our diversifiedproduct line can meet the needs of consumers around the world. This press release contains forward-looking information withinthe meaning of Section 27A of the Securities Act of 1933 andSection 21E of the Securities Exchange Act of 1934 and is subjectto the safe harbors created by these sections. These forward-looking statements include statements related to potentialprospects of the company. Actual results may differ materiallydue to a number of risks. This press release provides generalinformation and should not be construed as an offer to sellsecurities. This report is for informational purposes only andshould not be construed as advice or as meeting the investmentneeds of any particular investor or designed to be the basis ofany investment decision. ots Original Text Service:WorldBestBuy.com Internet: http://www.newsaktuell.de Contact:Steven (Vladislav) Zubkis of International Brands, Inc., +1 858-292-3380, Fax: +1 858-292-1528, Zubkis@InternationalBrands.comWeb site: http://www.Jazznetwork.com Web site:http://www.Risun.com Web site: http://www.WorldBestBuy.com

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